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Comment QUIZ, answer two questions in the DM, get the right product: for me or a gift, best value or top quality. Copy this Instagram template.

Ask people to comment QUIZ on your next post. Each gets a DM with a "Start the quiz" button, and a tap brings two questions: is it for them or a gift, and is price the main thing? Each pair of answers leads to its own product link. Anyone who stops is saved in one folder for a follow-up.

Whole Inrō product quiz flow: comment trigger, two questions, four product links, reminders and two folders

What the template does, step by step

1. Someone comments QUIZ

Any top-level comment with the word QUIZ starts the flow, in any case, so "quiz please" counts; replies to other comments do not. Through Inrō's comment to DM feature, the person gets the quiz in their DMs and their comment gets one of three public answers, picked at random: "Sent you the quiz by DM", "The quiz is in your DMs" or "It's in your DMs now 🙂". That answer goes up only after the DM is sent.

The trigger watches one post, the first you publish after the date it holds. Copying the template sets that date, so reset it just before the QUIZ post goes live (setup, check 1).

2. The first DM asks for one tap

The opening message reads "Two quick questions to find your match. Ready?" It is a button message with a single button, "Start the quiz".

Why a tap first? Instagram lets a business send one private reply to a comment, within 7 days of it, and the conversation carries on only once the person responds (Meta for Developers, checked 22 October 2026). The tap on "Start the quiz" is that response, so the questions can follow. One button also keeps the choice easy: conversion was 32% with one button against 2% with three, in our DM Benchmark of 798,041 conversations.

3. Question one: for you or a gift?

After the tap, Inrō asks "First, is it for you?" in a question step with two answer buttons: "Yes, for me" and "No, a gift". A typed answer counts when it contains one of the answers as written, so "yes, for me please" works. An answer that matches neither gets one re-ask: "Just tap one of the two options below."

The second answer turns the flow into a gift finder quiz, a good fit for posts with gift ideas for the holidays.

4. Question two: price or quality?

Both branches then ask "And is price the main thing?", with "Yes, price first" and "No, quality first". Two questions with two answers each make four combinations, one product each.

Inrō quiz branches: for me or a gift, then price or quality, leading to four product links

5. Four picks, one link each

Every combination ends on a link card with the button "Take a look":

"Yes, for me" and "Yes, price first": Best value pick
"Yes, for me" and "No, quality first": Top quality pick
"No, a gift" and "Yes, price first": Best value gift
"No, a gift" and "No, quality first": Top quality gift

A tap on any card puts the person in the folder "Product quiz: clicked". If 2 hours pass without a tap, Inrō sends one nudge: "Have you checked the link yet?"

Best value pick link card in Inrō: a click adds the contact to a folder, no click after 2 hours sends a reminder

The 2 hours only times the nudge; the link still opens after it. Inrō counts each tap on a card as a click, not a sale.

6. People who stop go into one folder

Three things send someone to the folder "Product quiz: asked": no tap on "Start the quiz" within 6 hours, no answer to a question within 20 hours, or a second answer that matches neither option. They get nothing more, and you get one list of people who started and did not finish.

What to change before you turn it on

The trigger comes ready: comments that contain QUIZ, on your next post, top-level comments only. Each person gets the quiz once; a second QUIZ comment from them gets nothing.

Inrō comment trigger set to the next post only, for comments with the keyword QUIZ

Check six things before you go live:

The trigger date. Open the comment trigger. Under "Select the posts", "Next post only" shows the date it counts from. Press Reset date, then Save scenario, just before you publish your post.
The keyword. Keep QUIZ or choose your own, and say it in your caption. If another automation also reacts to that word on the same post, put both in a priority folder, a group of automations in ranked order where only the top match runs.
The four product links. Each card opens a placeholder inro.social address. Swap in your own product pages; a Shopify product URL works as it is. More store flows: Instagram automation for Shopify stores.
The four card names. "Best value pick", "Top quality pick", "Best value gift" and "Top quality gift" are placeholders. Rename each one after its product.
The questions. Keep them or write your own. Question two appears twice, once after "Yes, for me" and once after "No, a gift", so edit both copies.
Manual replies. The quiz keeps running when you write to someone by hand. If you chat with people mid-quiz, turn on "Interrupt when you reply manually" in the scenario settings.

You can also rename the two folders and change the waits: 6 hours for the button, 20 hours for each answer, 2 hours before the nudge.

Best tips for your scenario

Point each card at a real product page. Keep the link card and change only its address, Shopify product pages included: the card is what files taps into "Product quiz: clicked" and sends the 2 hour nudge. Inrō's Shopify link step (Pro plan, Shopify integration) is the other option. It sends a product card from your store, with no clicked or not-clicked branch, so choose it when the card matters more than the follow-up.
Let people type their answer. On each of the three questions, use "Add AI detection" so AI matches a reply in the person's own words, like "it's a present", to the right answer. Each answer already has a description for the AI, such as "For someone else: says a gift, a present, or names another person." AI matching uses AI credits, and only when it finds a match.
Remind people who go quiet. In each question step, turn on "Send follow-up if no reply" and pick a wait shorter than 20 hours, so the reminder goes out while the question is still open.
Keep a list of the people who stopped. Everyone who leaves the quiz early lands in "Product quiz: asked". Filter your Inrō inbox by that folder, or build a segment of it, so your follow-up list is ready when you launch a new product or an offer.
Know which pick each person chose. All four cards add the same folder, so "Product quiz: clicked" tells you who tapped, not which product. Give each card its own clicked folder, or turn on "Save reply to contact property" in the questions to keep each answer as a contact property you can reuse in later messages.

FAQ

How do I make a product recommendation quiz on Instagram?

Copy this template from its share link, rename the four result cards after your products and paste their addresses. People comment QUIZ, answer two questions in your DMs and get the product that fits their answers.

Can the quiz link to my Shopify products?

Yes. Paste each Shopify product URL into a result card, and the click folder and the 2 hour nudge keep working. Inrō's Shopify link step (Pro plan, Shopify integration) can send a product card from your store instead, without the clicked and not-clicked branches.

What happens if someone stops halfway?

An answer that matches neither button gets one re-ask. After a second miss, or 20 hours with no answer, the person goes into the folder "Product quiz: asked" and gets nothing more. That folder is your list of people to follow up with later.

Can I reply to them myself?

Yes. In this template your reply does not stop the quiz, so a reminder can still go out after you write. To make your reply stop it for that person, turn on "Interrupt when you reply manually" in the scenario settings.

Not sure how it work?

Read posts about templates on our blog.

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