Stop losing opportunities in your DMs

An agent trained on your own account. It reads what someone actually wants, answers in seconds in their language, and pulls you in the moment it matters.

Trusted by 10,000+ creators & SMBs

Your inbox is a goldmine.
Most never tap it.

Every unanswered DM is a sale you lost, a lead that went cold, or someone who felt ignored.

Inbox overload

DMs pile up, replies come too late, and you lose momentum, especially after a viral post or launch.

No way to triage leads

High-intent buyers mixed with casual questions. You waste time and miss the people ready to pay.

Missed bookings and revenue

"How much?" and "Can I book?" get buried. By the time you answer on Monday they bought somewhere else.

Bots that sound like bots

Canned responses kill trust. Your followers feel the difference between you and a generic template.

Setup that never ends

Long onboarding, and no clear picture of what the agent actually knows. You never finish, or you finish and are scared to switch it on.

Fear of Meta violations

You want it answering, not messaging. You need to know exactly when it fires and when it stays quiet.

You stay in control of all of it

Inrō drafts the agent from your own account, then you decide what it knows, when it speaks and who it never speaks to.

From zero to live in 4 steps

Inrō does the first draft from your existing Instagram. No flow builder, no blank page.

1

Connect your Instagram

Log in with Instagram or Facebook Business and approve the permissions. Your inbox and your last six months of posts sync automatically.
2

Personality analysis runs automatically

Inrō analyzes how you write and talk across your account. It pre-fills your agent's tone, voice, goals, and sample messages. You review and adjust.
3

Give it something to work from

Upload your FAQ, your price list, your product docs, or just point it at your site. Then set what it should do when someone asks about booking, pricing or support.
4

Decide when it speaks, then switch it on

Everything, or only the intents you named. Exclude the folders it should leave alone. Test it on yourself with a code, then activate.

Built for anyone who sells on Instagram

Creator, coach or brand, the inbox has the same problem. The agent handles a different part of it for each of you.

A good post buries the good DMs

Four hundred messages arrive, you answer nine, and the brand deal was somewhere in the other 391.

You will never type "link in bio" again

"Where can I get that?" gets the right link for that specific post, before you've even seen the message.

Nobody gets ignored

"Love your content" gets a real reply in your words, not the same six words every time.

Five questions before anyone books

The agent answers all five, asks its own, and sends the calendar link. You show up to the call.

You can't tell who's serious

Curious followers, real buyers and price shoppers all look identical in the inbox. The agent asks the qualifying questions before you spend a minute.

The Monday spreadsheet

Emails, budgets and goals get saved to the contact as they come up, so there's nothing left to copy across.

The same nine questions, forever

"Do you ship here?" "Is it back in stock?" "How much?" Answered in seconds, at 3am, in whatever language they wrote in.

It knows your catalogue

It works out what someone is after and sends that product, with the checkout link attached.

Support is eating your inbox

Order status, returns and delivery questions handled on their own. Complaints and anything strange come straight to you.

What it actually does all day

Six jobs, running in your DMs while you're doing something else.

Sends the right link at the right moment

Booking page, checkout, calendar, or the specific product they were asking about. At the moment they ask, not three emails later.

Qualifies before you spend a minute

Asks what you'd ask, works out who's serious, and files them where your team will find them.

Answers the same questions forever

Trained on your site, your FAQ and your price list. In seconds, at 3am, in whatever language they wrote in.

Sounds like you, because it learned from you

Cloned from your own past conversations, with your style rules and your example replies on top.

Collects the details you need

Email, phone, city, budget, or any field you define, saved to the contact as it comes up.

Knows when to get you

Real buying intent, a complaint, or someone asking for a person. It files them, emails you, and steps back while you reply.

The agent inside your automations

The agent doesn't have to run the whole conversation. Drop it into a flow to handle one step, then take the flow back.

Hand over to the agent

Give it the conversation mid-flow with a task like "help them book", and take the flow back when it's done.

Reply to a comment

A real answer under the post, in public, written from your knowledge base rather than a canned line.

Write the next reply

One message written by the agent inside a flow, based on what the person just said, instead of a fixed line.

Send a written-to-order message

Built from the contact's own details and the links you chose, rather than the same template for everyone.

Start the right automation

The agent picks which of your flows fits what the person asked for, and triggers it.

File the contact

Sort people into folders as the conversation happens, so your segments build themselves.

Pick the right link

Checkout, booking or resource, chosen from what they actually asked about.

Trigger on what a DM means

No keyword ritual. People write normally and the flow fires on the intent behind it.

Trigger on what a comment means

Same for comments, so you don't have to run giveaway-style keyword posts to get replies.

Collect any detail you need

Email, phone, city, budget or any custom field. The agent asks in conversation, saves it to the contact, and asks again if it doesn't get an answer.

Branch on a judgement call

Split the flow on a plain-language condition like "the contact is ready to book". No rules to write.

Build the flow from a sentence

Describe the automation you want and get it built, triggers, actions and branches included. Same for campaigns.

See AI Agent in action

What it's like once it's answering

I used to do this manually. Inrō saves me at least 2 hours everyday.
Anaïs Garnier
CEO & Co-founder of WeInk
Inrō DM campaigns feel so much more personal and authentic. My users love it!
Yoline Badet
CEO & Founder of YOYOMATCH
I am amazed by the number of leads we got with the exact same ad budget.
Mathilde Devaux
Head of Marketing of Nona Source
Booked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!
Aleksa Spasic
IG Growth & Marketing Coach
Inrō is my first and last tool to automate my content… the ease of use is incredible.
Carlos Mendez
Instagram Marketing Coach
If you're heavy on using IG for your business, Inrō is a promising tool.
Vertika Nigam
CEO @ Openthrive | cxful design system
I am never doing manual DMing again.
Rishikesh Ranjan
GTM Engineer & Growth Hacker
Before Inrō, I used to answer every comment, DM, and story reply by hand. Now links to my tools and products are sent automatically, which leads to more sales. The AI agent also keeps conversations going, which drives up engagement. A great improvement for my business.
Manuel Steinhauser
Motion Design Creator

Questions people ask before switching it on

What happens when I reply to a conversation myself?

The agent steps back. It pauses for that conversation for one hour by default, and you can set it to four, twelve or twenty-four hours instead. It also stays out of the way while another automation is mid-flow, so nobody receives two replies to the same message.

Can I use my own OpenAI key?

Yes. Bring your own key and the agent's requests run through your OpenAI account instead of ours. You can also pick the underlying model and how much reasoning it does, with the slower and more expensive combinations flagged as such. If your key runs out of credit or hits a rate limit, Inrō emails you.

What languages does the AI Agent speak?

Whatever language the contact writes in. There is no translation step and no separate agent per language. If someone messages you in Portuguese they get an answer in Portuguese, drawn from the same knowledge base you wrote in English.

Which plan do I need for the AI Agent?

The AI Agent is a Pro feature. The free plan gives you a small amount of AI credits so you can try it, and everything else in Inrō stays available. On Pro the agent is included rather than charged separately, and its replies count towards your monthly contact activations the same way any other message does.

How accurate are the AI Agent's replies, and how does it handle uncertainty?

Inrō's AI Agent answers from your uploaded knowledge base and personality profile, which keeps replies grounded in your actual content rather than guessing. When the agent isn't confident or the conversation needs human judgment, it flags the conversation for handoff rather than risking a wrong answer. You can also limit the agent to specific intents (pricing, booking, FAQs) so it stays in its domain and doesn't go off-script.

What knowledge can I upload to train Inrō's AI Agent?

You can upload your FAQs, product catalog, pricing docs, support articles, brand guidelines, or any reference document the agent should know about. Inrō also runs a personality analysis on your existing Instagram content during setup, which extracts your tone of voice, common phrases, and message style — so the agent sounds like you, not a generic bot. You can update the knowledge base anytime, and the agent uses the latest version on every reply.

How is Inrō's AI Agent different from ManyChat's AI?

ManyChat's AI uses keyword and intent matching to route conversations to pre-built flows. Inrō's AI Agent is a true conversational agent: it understands natural language across multi-turn conversations, draws answers from your custom knowledge base, captures contact data mid-conversation, recommends specific products or links based on detected intent, and hands off to a human with full context when needed. Inrō also runs a personality analysis on your Instagram content during setup so the agent mirrors your communication style — ManyChat doesn't offer this.

Can the AI Agent book sales calls or appointments?

Yes. When someone in DMs expresses booking intent — asks about availability, pricing, or scheduling — the AI Agent can ask 1–3 qualifying questions, then send your Calendly or booking link directly in the chat. The agent captures the lead's email and conversation context during the chat, so when they book, you arrive with full context on what they want.

Will using an AI Agent in Instagram DMs violate Meta's policies?

No. Inrō is an official Meta Tech Provider and the AI Agent runs entirely on Meta's official Instagram API. The agent only sends messages within Meta's allowed engagement window, respects rate limits automatically, and never bypasses platform rules. You also control exactly when the agent fires through intent targeting — scope it to specific topics like pricing or booking and exclude conversations you want to handle manually.

What can the Inrō AI Agent do that a regular chatbot cannot?

A regular chatbot matches incoming messages to pre-set keyword triggers and returns a fixed reply. The Inrō AI Agent understands context and intent, it can handle multi-turn conversations, answer questions it has not seen before by drawing from your knowledge base, detect when someone is close to buying and recommend the right offer, and qualify leads by asking follow-up questions naturally. It improves over time as it learns from your conversations.

How does Inrō's AI Agent handle Instagram DMs?

When someone sends you a DM, Inrō's AI Agent reads the message, detects the intent, and responds automatically using the knowledge base you trained it on. It can answer product questions, share links, qualify leads with follow-up questions, and recommend specific offers based on what the person is asking. If a conversation reaches a point that needs a human, the agent flags it and hands off with full conversation context so you do not have to start from scratch.

What is an Instagram AI Agent?

An Instagram AI Agent is software that handles DM conversations automatically on your behalf. Unlike a traditional chatbot that matches keywords to pre-set replies, an AI Agent understands the intent behind a message and responds in natural language, answering questions, recommending products, qualifying leads, and handing off to a human when the conversation requires it. Inrō's AI Agent is trained on your specific content, products, and brand voice so every reply sounds like you, not a bot.

Let it answer the next one

Connect your account, read the agent Inrō drafts from it, and switch it on when you're happy. Free plan, no card.

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