Connect Instagram to 8000+ tools

Turn every DM into a sale, booking or tracked event. Native integrations for the tools you already use, Make.com for everything else, and an API when you want to build it yourself.

Or build it yourself

Works with the tools you already sell and book with

Every integration, and how it connects

Some are native and need no setup. The rest run through Make, the API or your AI assistant, so if a tool isn't listed you can still reach it.

Sell more products on Shopify

Send Shopify product links directly from your DMs. Native integration, no setup.

Get more leads on Calendly

Share Calendly links in DMs so prospects book a call without leaving the chat. Native.

Share Stripe payment links

Take payment inside the conversation with Stripe links. Native.

Sell more Eventbrite tickets

Invite followers to your event and send reminders to everyone who registers. Native.

Send leads to your CRM

Push new leads and their tags from Instagram into your CRM. Native for HubSpot, or any CRM through Make.com.

Send events to Meta

Send conversion events back to Meta so your ad targeting learns from what happens in your DMs. Native.

Import data from your tools

Bring contacts and tags from your other tools into Inrō so your CRM reflects your latest segments. Via Make.com or the API.

Keep contact profiles enriched

Update contacts with fields like customer status, plan, lifetime value or last order. Via Make.com, the API or your AI assistant.

Trigger DM flows for key events

Fire an Inrō scenario when someone signs up, buys, cancels or hits a milestone. Via webhook, Make.com or the API.

Connected in a few clicks

In just a few steps, your tools are connected to your Instagram account.

1

Pick an integration

Choose the tool you need inside an Inrō flow, or reach it through Make.com.
2

Connect your account

Authorise it once. Inrō uses it every time that step runs.
3

Watch it convert

Every DM that turns into a sale, booking or lead is tracked and sent where it belongs.

Frequently Asked Questions

Can I connect Inrō to Shopify?

Yes, you can connect Shopify so your automations can send product links and checkout URLs directly in DMs, and use Shopify data in your workflows.

Can I send Stripe payment links in Instagram DMs?

Yes, you can plug in Stripe and share payment links inside DMs so people can pay without a long back-and-forth.

Can I connect Calendly or Eventbrite for bookings and registrations?

Yes, you can connect Calendly (book calls) and Eventbrite (registrations + attendee reminders) so people can take action without leaving the chat.

Can I send leads from Instagram DMs to my CRM or spreadsheet?

Yes, you can send leads and DM data to your CRM or stack tools using Make, Zapier, or HTTP requests.

Can I trigger Instagram DMs based on a purchase, signup, or cancellation?

Yes, you can trigger Inrō scenarios when key events happen (like signup, purchase, cancellation, milestones) to start the right DM follow-up automatically.

Can I track conversions from DMs and send events to Meta for ads optimization?

Yes, you can send conversion events to Meta (via Meta events) so your ads can optimize based on real actions coming from DM flows.

Can I personalize Instagram DMs using data from my CRM or store?

Yes, you can import segments, traits, and events into Inrō so conversations stay context-aware.

Do you support webhooks and custom integrations?

Yes, you can use HTTP requests / webhooks to connect Inrō to custom systems or internal tools when you don’t have a native connector.

What Instagram integrations does Inrō support?

Inrō connects Instagram DMs to Shopify, Calendly, Stripe, Eventbrite, Make.com, and any tool via webhook. All integrations run on Meta's official API, so your account is never at risk.

How do I connect Calendly to Instagram DMs?

In Inrō, you connect your Calendly account and set a trigger so when someone asks to book in a DM, they receive your booking link automatically. No manual follow-up needed.

Can I automate Instagram DMs when someone buys from my Shopify store?

Yes. Inrō's Shopify integration lets you trigger DMs automatically on purchase, abandoned cart, or any Shopify event. You can send order confirmations, upsells, or follow-ups directly in DMs.

Does Inrō integrate with Make.com or Zapier?

Inrō integrates natively with Make.com. For other tools not on the native integration list, you can connect via webhook to send or receive data from any platform.

What if my tool isn't on Inrō's integration list?

Inrō supports 8,000+ tools through Make.com, Zapier, and native webhooks. If your tool has an API (most modern SaaS tools do), you can connect it to Inrō to either send Instagram lead data out or receive customer data in. For tools without standard integrations, custom HTTP requests let you build the connection from inside an Inrō scenario without writing code.

Does Inrō integrate with email marketing tools like Mailchimp, Klaviyo, or ActiveCampaign?

Yes. Inrō connects to Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, Beehiiv, and other email platforms through Make.com, or direct webhooks. When someone gives you their email inside an Instagram DM, Inrō can push them to your email list (with tags or segment data) in real time, so your DM flow and email sequences stay in sync.

Does Inrō integrate with HubSpot, Salesforce, or other CRMs?

Yes. Inrō sends Instagram leads and DM events into HubSpot, Salesforce, Pipedrive, Notion, Airtable, and any CRM with an API — via Make.com, or webhooks. Lead data captured in DMs (email, name, intent, conversation tags) appears in your CRM in real time so sales reps can follow up without manually transferring contacts.

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Your DMs already produce leads. Send them where they're useful.

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