Icebreakers are the tappable questions on your Instagram profile. Someone taps one, Inrō answers instantly and runs the flow behind it. They convert at 57%, higher than any other surface, and almost nobody uses them.
Three reasons a tap on your profile beats a comment, a story reply or a cold DM.
Instagram gives you four slots and no more, and they only show to someone who hasn't messaged you yet. Write them once and each becomes a button on your profile.
Write the questions, wire a flow behind each one, switch it on.
Write the four questions in the app, alongside your persistent menu and opt-out settings. Change the wording any time without touching Instagram.
Connect Inrō over MCP, describe the four questions you want, and let Claude or ChatGPT write them and build the flows behind them.
A documented endpoint, so your own system can write and update the four questions across every account you run.
They're the tappable questions that appear on your Instagram profile before someone has messaged you. Instead of staring at an empty message box, a visitor sees questions like "How much is it?" or "Can I book?" and taps one. That opens a conversation, and Inrō answers it automatically.
Four. That's Instagram's limit, not ours. It's worth choosing them carefully: pick the four questions you already answer most often, and phrase them the way your customers do rather than the way you would.
Only in an empty conversation, before the person has sent you anything. Once they've messaged you, the icebreakers disappear for that conversation and normal automations take over. So icebreakers are a first-contact surface: they work on new people, not on your existing inbox.
The tap fires an automation, the same as a comment or a story reply would. Each of the four questions can trigger a different flow: send a link, send the price list, ask for an email, file the contact in a folder, or hand the whole conversation to your AI agent.
No. Icebreaker triggers work on the free plan, which covers up to three active automations and 100 contact activations a month. You'd need Pro for things like scheduled campaigns, the API and the MCP server, and the full AI agent.
Yes. You manage them from Inrō, alongside your persistent menu and opt-out settings. You can also write and update them through the public API, or connect Inrō to Claude or ChatGPT over MCP and ask the assistant to rewrite them for you.
Pick the four things people always ask, write the answers once, and let your profile do the asking. Free plan, no card. Inrō is an official Meta Tech Provider, so icebreakers are managed through Instagram's own API.
