For agencies

Run Instagram DMs for every client, and bill it as your own

Comment-to-DM funnels, AI agents and DM campaigns, running across every client account. One login, one invoice, and your logo on it.

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Why agencies choose Inrō

Attribution your clients can read, setup you can repeat, and one account for the whole roster.

Show clients sales, not impressions

Every comment and DM attributed to a lead, a click or a sale. Campaign tags and tracked links, per client, per post.

Something your competitors can't pitch

Gamified DM flows, product matchers, quizzes and automated giveaways, built on your client's own knowledge base and written in their voice.

Live on a new client in an afternoon

Copy a playbook you already proved on another account, change the keyword and the knowledge base, switch it on. No implementation project.

One account, every client, one invoice

Switch between client accounts from a single login. Your branding, your bill, your margin.

What you can put live on a client account

Four plays you can run on any client account.

Turn comments into leads you can track

Every comment and story reply on a client's post becomes a tracked conversation, and the comment stays up.

  • More conversions: Comment to DM funnels deliver codes, links, and upsells in-thread.
  • The post keeps working: Capture every interaction into a CRM view; auto-follow-ups recover missed buyers.
  • Prove impact: Attribute sales to creator posts/Stories with campaign tags and link tracking.

Hold the inbox without hiring for it

An AI agent per client, trained on their site, their offers and their price list.

  • Handle 90% of engagement: Answer FAQs, send resources/links, and qualify leads automatically.
  • Escalate what matters: Comment & DM automation under posts, story replies and mentions.
  • Every language: Retarget leads with re-engagement DM campaigns that nudge next steps.

Better return on the same media spend

Click-to-DM ads open a conversation instead of a landing page, and the conversion goes back to Meta.

  • No landing page hop: CTAs that open a tracked conversation instead of a cold landing page hop.
  • Qualify before the call: Qualify, segment, and book calls or send catalogues right inside the DM.
  • Report it back: Every interaction is tagged, stored, and re-targetable in your CRM view.

Build the thing nobody else can pitch

Gamified, on-brand DM experiences people actually enjoy, collecting first-party data your client owns.

  • Quizzes and matchers: Personality pickers, product matchers, “unlock the offer” flows.
  • Automated giveaways: Eligibility checks, code drops, winner selection. All inside DMs.
  • When the builder isn't enough: Built on Meta‑approved methods; no sketchy bots.

Run every client from one place

One account, every client, one invoice. Built for delivery rather than for a single brand.

Every client, one login

Switch between client accounts without logging out. Each one is isolated at the database level, so nothing leaks between them.

Your logo, not ours

Upload your branding to the partner account so what your clients see is yours.

One invoice, not twelve

Every client organisation you create bills to your account. You invoice them however you like, at whatever margin you set.

A dashboard built for partners

A separate app for your organisations, your links and your billing. Multiple trackable links, each with its own code and its own discount.

MCP and the API at partner level

Point Claude or ChatGPT at the portfolio and let it build the automations. Or drive it from your own backend with the REST API.

Pricing that scales with delivery

You pay for the contacts you actually automate, not for the size of anyone's list. Storing the whole audience stays free.

Works with your client's stack

Shopify, Calendly, Stripe, HighLevel, Klaviyo, and Meta's Conversions API out of the box. Make.com for everything else.

Or go direct: webhooks in both directions, HTTP requests from inside a flow, the REST API, and MCP so Claude or ChatGPT can build the automations for you.

Discover our integrations
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  • Mixpanel Logo
  • Airtable Logo
  • Notion Logo
  • Make Logo
  • ChatGPT Logo
  • Shop Logo
  • Zapier Logo

What people say about Inrō

I used to do this manually. Inrō saves me at least 2 hours everyday.
Anaïs Garnier
CEO & Co-founder of WeInk
Inrō DM campaigns feel so much more personal and authentic. My users love it!
Yoline Badet
CEO & Founder of YOYOMATCH
I am amazed by the number of leads we got with the exact same ad budget.
Mathilde Devaux
Head of Marketing of Nona Source
Booked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!
Aleksa Spasic
IG Growth & Marketing Coach
Inrō is my first and last tool to automate my content… the ease of use is incredible.
Carlos Mendez
Instagram Marketing Coach
If you're heavy on using IG for your business, Inrō is a promising tool.
Vertika Nigam
CEO @ Openthrive | cxful design system
I am never doing manual DMing again.
Rishikesh Ranjan
GTM Engineer & Growth Hacker
Before Inrō, I used to answer every comment, DM, and story reply by hand. Now links to my tools and products are sent automatically, which leads to more sales. The AI agent also keeps conversations going, which drives up engagement. A great improvement for my business.
Manuel Steinhauser
Motion Design Creator

You can also earn from Inrō itself

Beyond what you charge for the work, the Agency Partner program pays you on the software too. Two ways in.

Resell it as your own service

Buy at partner pricing and sell at yours. Your branding, your invoice, your margin, and you keep the client relationship. You also get a free full-feature agency account, training and the partner portal.

Or refer and take a commission

20% lifetime commission on client subscriptions. Trackable links, your own discount code, and no delivery work on your side.
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Questions agencies ask first

Is Inrō Meta-approved for Instagram DM automation?

Yes. Inrō is Meta-verified and built exclusively on Meta's official API. This means all DM automations are fully compliant with Instagram's terms, and your clients' accounts are never at risk of suspension.

Can I maintain each client's brand voice in DM automations?

Yes. Each client account in Inrō has its own message templates, AI agent instructions, and tone settings. Automations are fully customisable per account so every client's DMs sound like them, not like a bot.

How do agencies track Instagram DM ROI for clients?

Campaign tags, link tracking, and CRM views show DM-to-lead and lead-to-sale progress. Export to Sheets/BI or sync via webhooks.

Can I manage multiple client Instagram accounts from one dashboard?

Yes. Inrō supports multi-account management so agencies can run separate automations, contact segments, and DM campaigns for each client from a single workspace, no shared login credentials required.

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Does Inrō support multiple languages for international clients?

Yes. Inrō's DM automations and AI agent can be configured in any language, making it suitable for agencies managing clients across different markets.

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Does Inrō offer dedicated support for agencies?

Yes, two flexible options:

  • Partnered delivery: We work alongside your team on strategy + implementation for specific clients (from funnel design to QA and reporting).
  • Platform-only: Your team uses Inrō autonomously; we provide onboarding, playbooks, and priority support.

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Can I white-label Inrō for my agency clients?

Co-branding is included for approved Agency Partners (e.g., “Powered by Inrō + [Agency]"; full white-label arrangements are negotiated case-by-case.

Do you have an Agency Partner program?

Yes. Inrō has an Agency Partner program for teams that want to offer Instagram DM automation as a managed service. Approved agencies get a free full-feature agency account, a risk-free 1-month first client POC, 20% lifetime commission on client subscriptions (standard deals), priority support, and access to multi-account tools and referral benefits.

What Instagram DM automation services can agencies offer with Inrō?

Agencies can offer comment-to-DM automation, DM lead generation, AI-powered DM sales, inbox management, and Instagram CRM setup as billable services, all powered by Inrō on Meta's official API.

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How is Inrō different from ManyChat for agencies?

ManyChat was built primarily for Facebook Messenger and adapted for Instagram, while Inrō is purpose-built for Instagram on Meta's official API. For agencies specifically, Inrō offers a multi-client workspace with one login, the AI Agent included in every plan, native ROI attribution from DMs to leads to sales, and an Agency Partner Program with 20% lifetime commission on client subscriptions. ManyChat charges per-account and per-feature, doesn't offer agency commissions, and has limited multi-client workspace tooling.

How quickly can agencies onboard new clients with Inrō?

Onboarding a new client on Inrō typically takes 5–15 minutes per account: connect their Instagram, choose a ready-to-use template (creator campaign, comment-to-DM funnel, AI Agent FAQ flow), customise the messaging in their voice, and launch. Templates can be duplicated across clients, so once you've built your first agency playbook, every subsequent client onboarding is faster. Approved Agency Partners get a free full-feature agency account and a 1-month risk-free POC for their first client, with priority support during ramp-up.

Can agencies create gamified DM experiences and quizzes for clients?

Yes. Inrō lets agencies build gamified, interactive DM flows for clients — personality quizzes, product matchers, "unlock the offer" mechanics, and automated giveaways with eligibility checks and code drops. These flows collect first-party data (preferences, intent signals, contact details) inside DMs while keeping the experience fun for end-users. Every flow is built on Meta-approved methods, so clients' Instagram accounts stay compliant.

What results do agencies see when adding Inrō to their service stack?

Agencies using Inrō consistently report measurable revenue lifts for clients along with significant operational savings. Inrō handles up to 90% of repetitive comments and DMs automatically, freeing community teams to focus on high-value conversations. Across customers, Instagram DM conversations typically see approximately 90% open rates, 60% reply rates, and 28% click-through rates on sent links — based on Inrō customer data (2024–2025) — significantly higher than feed engagement alone. For example, IG growth coach Aleksa Spasic closed 3 high-ticket clients with zero manual follow-up using Inrō's automated flows.

How much does Inrō cost for agencies?

Inrō offers a Free plan with 100 active contacts and 50 AI Agent credits — great for testing new clients. The Pro plan starts at €12.99/month per account with unlimited DMs, unlimited CRM contacts, unlimited automations, and the AI Agent included. Pricing scales according to how many contacts you activate in an automation each month. Approved Agency Partners get a free full-feature agency account plus 20% lifetime commission on client subscriptions (standard deals). Find more info at: https://www.inro.social/programs/marketing-agency-affiliate

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