for e-commerce brands on Instagram

Sell more from Instagram with DM Automation

Turn Instagram engagement into sales with automations, DM campaigns and an AI Agent.

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Get a demo

Turn Instagram engagement
into store revenue

Inrō turns your audience into new customers, even when you're offline.

1

Start from engagement

Move people from posts, Stories, and Reels into guided DM conversations that end at checkout.
2

Give every shopper a personal assistant

Your AI Agent acts like a shopping assistant, answering product questions, recommending the right items, and sending Shopify or payment links 24/7.
3

Automate drops, restocks, and promos in DMs

Use automations to run product drops, restocks, and discount campaigns directly in DMs, and see exactly how many sales each one drives.

Drive more sales from Instagram DMs

Your content deserves more than likes. See what you can do with Inrō.

Product recommendations in DMs

Help shoppers find the right product by asking about their needs (skin type, size, budget) and sending curated suggestions with direct links.

Comment-to-DM for launches and discounts

Run comment automations on your posts and Reels to instantly DM discount codes, lookbooks, or product links.

Restocks, waitlists and product drops

Collect waitlist sign-ups in DMs and send DM Campaigns when products are back in stock or a new collection goes live.

Abandoned cart follow-ups in DMs (via integrations)

Use Stripe/Shopify + Make.com or webhooks to trigger DM reminders and support for people who didn’t complete their purchase.

Build exclusive loyalty segments

Tag top customers, early buyers, and high-LTV shoppers, and send them exclusive DM offers before anyone else.

Features built for e-commerce brands

No matter what kind of IG engagement, Inrō turns it into an automatic DM conversation.

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Get a demo

AI shopping assistant

Answer questions about sizes, ingredients, compatibility, and shipping 24/7.

Shopify and Stripe links in DMs

Send product and checkout links directly in DMs and track which conversations convert.

Comment-to-DM automations

Turn everyday posts and Reels into entry points for launches and promos.

DM campaigns for drops and promos

Run time-limited campaigns for sales, bundles, and new collections.

Smart Inbox & CRM

See which products people asked about, clicked, or bought; tag and segment your best customers.

Meta Conversion events & analytics

Send purchase and lead events back to Meta so your Instagram ads optimise for real sales.

What they say about Inrō

I used to do this manually. Inrō saves me at least 2 hours everyday.
Anaïs Garnier
CEO & Co-founder of WeInk
Inrō DM campaigns feel so much more personal and authentic. My users love it!
Yoline Badet
CEO & Founder of YOYOMATCH
I am amazed by the number of leads we got with the exact same ad budget.
Mathilde Devaux
Head of Marketing of Nona Source
Booked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!
Aleksa Spasic
IG Growth & Marketing Coach

Ready to automate your IG?
Here’s how it works

Launch your first sales automation in DMs.

1

Connect your Instagram and store

Link Inrō to your Instagram and Shopify/Stripe.
2

Choose an automation template

Start with product recommendations, a discount campaign or a launch DM sequence.
3

Let it run

Tell followers to comment or DM a keyword and let Inrō handle replies, suggestions and links.
Start selling from your DMs

Ready to turn your Instagram DMs into a sales channel?

Attract more leads, target them with DM marketing, and automate your interactions on Instagram!

Start for free
Get a demo