Features built for e-commerce brands
No matter what kind of IG engagement, Inrō turns it into an automatic DM conversation.
for e-commerce brands on Instagram
Turn Instagram engagement into sales with automations, DM campaigns and an AI Agent.
Inrō turns your audience into new customers, even when you're offline.
Your content deserves more than likes. See what you can do with Inrō.
Help shoppers find the right product by asking about their needs (skin type, size, budget) and sending curated suggestions with direct links.
Run comment automations on your posts and Reels to instantly DM discount codes, lookbooks, or product links.
Collect waitlist sign-ups in DMs and send DM Campaigns when products are back in stock or a new collection goes live.
Use Stripe/Shopify + Make.com or webhooks to trigger DM reminders and support for people who didn’t complete their purchase.
Tag top customers, early buyers, and high-LTV shoppers, and send them exclusive DM offers before anyone else.
No matter what kind of IG engagement, Inrō turns it into an automatic DM conversation.
Launch your first sales automation in DMs.
E-commerce brands use Inrō to trigger automatic DMs when someone comments on a product post, replies to a story, or abandons a cart. Each DM can include a direct checkout link, product details, or a discount code.
With Inrō, you can capture interested followers into a segment using a comment or story reply as a trigger. Through the Shopify Integration, you can store product preferences and automatically send restock notifications — along with your product link — to the relevant contacts.
Yes. Inrō's AI agent handles common product questions in DMs automatically (sizing, shipping, availability) and escalates to a human when needed.
Yes. Inrō lets you tag contacts based on DM behavior, such as clicking a product link or completing a purchase, and segment them for future campaigns like restock alerts or new product launches.
Yes, if the tool uses Meta's official API. Inrō is Meta-verified and compliant with Instagram's terms. It does not use bots or scraping, which risk account suspension and loss of your brand's Instagram presence.
Yes. Through integrations with Shopify, Inrō can trigger DM reminders when a shopper abandons their cart on Instagram. The DM references the specific product they left behind, includes a direct checkout link, and can include a discount code or address common objections like shipping or sizing — recovering revenue that would otherwise be lost. Unlike email cart recovery, Instagram DMs typically see significantly higher open and reply rates because they land directly in the recipient's inbox.
Yes. Inrō's AI Agent acts as a personal shopping assistant inside Instagram DMs — it asks shoppers about their needs (skin type, size, budget, occasion), pulls product details from your knowledge base, and recommends specific items with direct purchase links. The agent handles questions about sizing, ingredients, compatibility, shipping, and availability 24/7, helping shoppers find what they need without waiting for support. Every conversation is captured in the Smart Inbox & CRM so you can see what shoppers asked about and which products convert.
Yes. Inrō integrates with Shopify and Stripe, letting you send product links, checkout URLs, and order updates directly in Instagram DMs. You can connect Inrō to your full e-commerce stack — including abandoned cart recovery, restock notifications, post-purchase follow-ups, and loyalty automations. Conversion data flows back to Meta via Conversion API integration, so your Instagram ads can optimise for real sales, not just clicks.
ManyChat was built primarily for Facebook Messenger and adapted for Instagram, while Inrō is purpose-built for Instagram on Meta's official API. For e-commerce brands specifically, Inrō includes the AI shopping assistant in the Pro plan (starting at €12.99/month), native Shopify and Stripe integrations, Meta Conversion events for ad optimisation, and unlimited Instagram DM sending — features ManyChat either charges extra for or doesn't offer natively.
Results vary by category and audience, but e-commerce brands using Inrō consistently see higher conversion rates because every shopper inquiry gets an immediate, accurate response. For example, Nona Source (LVMH) captured significantly more leads with the same ad budget by routing engagement into DM conversations. Across Inrō customers, Instagram DM conversations typically see approximately 90% open rates, 60% reply rates, and 28% click-through rates on sent product links — based on Inrō customer data (2024–2025) — significantly outperforming email cart recovery and post engagement alone.
Attract more leads, target them with DM marketing, and automate your interactions on Instagram!
