Instagram
means business

The simplest Instagram DM automation tool to turn every comment and DM into growth and sales.

Inrō - AI-Powered Marketing Automation for Instagram | Product Hunt

Instagram Automation Features: DMs, Comments, Stories and More

AI Agent

Set your goal and tone. The AI answers FAQs, qualifies leads, and follows up automatically in your Instagram DMs.

Learn more →
Automated comment replies and lead capture from organic Instagram content
Instagram direct message chat with conversion link

DM campaigns

Segment followers and past buyers, then send targeted DM campaigns to drive more replies and conversions.

Learn more →
Lead-generation use case of Inrō from a Instagram paid campaign.
Instagram direct message chat with conversion link

Comment/DM automation

Turn comments, Story replies, and inbound DMs into automated conversations that convert into leads and customers.

Learn more →
Automated comment replies and lead capture from organic Instagram content
Instagram direct message chat with conversion link

Inbox/CRM automation

Stay organized with auto-tags and segmentation, so you can track leads, run follow-ups, and move people through your funnel.

Learn more →
Lead-generation use case of Inrō from a Instagram paid campaign.
Instagram direct message chat with conversion link

Why Instagram DMs convert better

Email and link-in-bio add friction. DMs feel natural, happen instantly, and convert because people are already engaged.

90%
Instagram DMs Open Rate
60%
Reply rate to IG DM campaigns
28%
CTR on links in Instagram DMs

AI Agent: what it does in your DMs

Your always-on DM assistant: answers, qualifies, and follows up.

How do you turn Instagram engagement into revenue?

DM campaigns

Announce launches and offers in DMs

Launch your offers through DM campaigns that reach people who already interact with your brand.
Learn more
Organic leads

Turn content & engagement into more clients

Every comment, Story reply, and DM triggers a guided conversation that leads to a next step.
Learn more
Inbox Automation

Nurture audience until they’re ready to buy

Check-ins, answers, and follow-ups that run automatically while you create.
Learn more
AI Agent

Let an AI Agent handle sales in DMs

It understands intent, gives clear answers in your tone of voice, and achieves your goals (more followers, subscribes, buyers, bookers)
Learn more

See Inrō in action

Discover the power of Instagram marketing automation on our YouTube channel.

Instagram Automation live in under 10 minutes

Pick a proven funnel, customize the texts, and launch in a few clicks.

Trusted by 10K+ creators and SMBs

Discover why creators and brands love Inrō

I used to do this manually. Inrō saves me at least 2 hours everyday.
Anaïs Garnier
CEO & Co-founder of WeInk
Inrō DM campaigns feel so much more personal and authentic. My users love it!
Yoline Badet
CEO & Founder of YOYOMATCH
I am amazed by the number of leads we got with the exact same ad budget.
Mathilde Devaux
Head of Marketing of Nona Source
Booked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!
Aleksa Spasic
IG Growth & Marketing Coach

Over 8000 Instagram integrations

Integrate with all your favorite tools and your own platform through Make and Webhooks.

  • Shopify Logo
  • Mixpanel Logo
  • Airtable Logo
  • Notion Logo
  • Make Logo
  • ChatGPT Logo
  • Shop Logo
  • Zapier Logo

Is Instagram automation safe?

At Inrō, we prioritize the security of our customers.
Here are the key measures we take.

Meta-Approved Vendor

As a Meta-approved vendor, we meet Meta's (formerly Facebook) stringent data security and privacy requirements.
Meta's Tech Provider
Learn more →

Committed To Data Safety

Inrō employs robust encryption, secure servers, and regular security audits to ensure your data is protected, and our systems are resilient against threats.

GDPR Compliant

We are fully compliant with the General Data Protection Regulation (GDPR), which ensures your data is handled with the highest privacy standards.

EU AI Act Compliant

We are fully compliant with the EU AI Act. Inrō is categorized as Level 3 - “low risk.” All our AI systems are documented, specifying their objectives and the date they were used. Inrō doesn’t use personal and/or sensitive data to train AIs.

Ready to automate your IG?
Here’s how it works

Setup your first Instagram automation in less than 5 minutes.

1

Set the trigger

Pick what starts the conversation — like a comment or a story reply. When your audience interacts, Inrō jumps into action.
2

Create your message

Send a personalized DM, a special link, or an exclusive offer. It’s easy to set up and feels real to your audience.
3

Let it run

Once it’s live, Inrō keeps the conversation going, so you can stay focused on creating. No more chasing comments or replying to every DM.

Frequently Asked Questions

What is Instagram DM automation?

Instagram DM automation lets you automatically send personalised direct messages triggered by specific actions, like when someone comments on your post, replies to your Story, or sends you a DM. Instead of manually responding to every comment or DM, Inrō handles it instantly and at scale, so every interaction becomes a potential lead or sale.

How does comment-to-DM automation work?

When someone comments a specific keyword on your post (for example "link" or "info"), Inrō automatically sends them a personalised DM with whatever you want: a link, an offer, a question, or a full conversation flow. The commenter gets an instant response, you capture the lead, and the entire interaction happens without you doing anything manually.

Is Inrō better than ManyChat?

Inrō is built exclusively for Instagram, while ManyChat was originally built for Facebook and expanded to Instagram later. This means Inrō's features (comment-to-DM, Story reply automation, AI Agent, inbox CRM) are designed from the ground up for how Instagram actually works. If Instagram is your primary channel, Inrō gives you a simpler setup, a cleaner interface, and features that map directly to how creators and brands grow on the platform.

Can I automate Story replies and mentions too?

Yes, Inrō offers story replies and mentions triggers that let you auto-reply, qualify, tag, and follow up.

Will using automation make me sound like a bot or unnatural?

Not at all. When done right, automation helps you reply faster while still sounding human. With customizable templates and AI-driven responses, your messages stay natural, personal, and aligned with your tone of voice, so your audience feels like they’re chatting with you, not a bot.

Do I need to know how to code to set Instagram automation?

No, our automation platform use "no-code" visual builders. You essentially draw lines between different message bubbles to create a flow. If you can use a basic website builder, you can set up DM automation.

Can I still talk to people manually if I have automation turned on?

Absolutely! In fact, the best setups are hybrid. The automation handles the repetitive stuff, but you can jump into the conversation at any time through your dashboard. Using a tool like Inrō makes this transition seamless.

Can I automate Instagram DMs without getting banned?

Not if you use an official Meta-approved platform like Inrō. The risk comes from tools that bypass Instagram's official API. Inrō is fully compliant with Meta's policies and is an approved Tech Provider.

Set your Instagram Automation live today!

Join 10,000+ creators and brands using Inrō to reclaim 20+ hours a week via Instagram automation. Get started in under 15 minutes.