Instagram
means business

The simplest Instagram DM automation tool to turn every comment and DM into growth and sales.

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Inrō - AI-Powered Marketing Automation for Instagram | Product Hunt

What can you automate in Instagram with Inrō?

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AI Agent

Set your goal and tone. The AI answers FAQs, qualifies leads, and follows up automatically in your Instagram DMs.

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Automated comment replies and lead capture from organic Instagram content
Instagram direct message chat with conversion link

DM campaigns

Segment followers and past buyers, then send targeted DM campaigns to drive more replies and conversions.

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Lead-generation use case of Inrō from a Instagram paid campaign.
Instagram direct message chat with conversion link

Comment/DM automation

Turn comments, Story replies, and inbound DMs into automated conversations that convert into leads and customers.

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Automated comment replies and lead capture from organic Instagram content
Instagram direct message chat with conversion link

Inbox/CRM automation

Stay organized with auto-tags and segmentation, so you can track leads, run follow-ups, and move people through your funnel.

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Lead-generation use case of Inrō from a Instagram paid campaign.
Instagram direct message chat with conversion link

Why Instagram DMs convert better

Email and link-in-bio add friction. DMs feel natural, happen instantly, and convert because people are already engaged.

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90%
Instagram DMs Open Rate
60%
Reply rate to IG DM campaigns
28%
CTR on links in Instagram DMs

AI Agent: what it does in your DMs

Your always-on DM assistant: answers, qualifies, and follows up.

Try AI Agent now

How do you turn Instagram engagement into revenue?

DM campaigns

Announce launches and offers in DMs

Launch your offers through DM campaigns that reach people who already interact with your brand.
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Organic leads

Turn content & engagement into more clients

Every comment, Story reply, and DM triggers a guided conversation that leads to a next step.
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Inbox Automation

Nurture audience until they’re ready to buy

Check-ins, answers, and follow-ups that run automatically while you create.
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AI Agent

Let an AI Agent handle sales in DMs

It understands intent, gives clear answers in your tone of voice, and achieves your goals (more followers, subscribes, buyers, bookers)
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See Inrō in action

Discover the power of Instagram marketing automation on our YouTube channel.

Knowledge Center
Watch Tutorials

Go live in under 10 minutes

Pick a proven funnel, customize the texts, and launch in a few clicks.

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Automation

Auto-like Positive Messages

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Inrō

Automation

Sell from Ads

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Inrō

Automation

Drive Traffic to Website

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Inrō

Automation

Respond to Story Mentions

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Inrō

Automation

Respond to Story Replies

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Inrō

Automation

Remove Negative Comments

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Inrō

Automation

Respond to Positive Comments

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Inrō

Automation

Build an Exclusive List

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Inrō

Automation

Sell your Courses

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Inrō

Automation

Get Event Sign-ups

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Inrō

Automation

Share Affiliate Links

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Inrō

Campaign

Drive Apps Downloads

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Inrō

Automation

Grow Community Members

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Inrō

Automation

Boost Webinar Sign-ups

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Inrō

Automation

Grow Your Podcast

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Inrō

Automation

Grow your TikTok

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Inrō

Automation

Get Leads with Freebies

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Inrō

Automation

Get Leads from Stories

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Inrō

Automation

Get Leads from Comments

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Inrō

Automation

Grow your Phone List

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Inrō

Campaign

Personalize Campaigns with AI

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Inrō

Campaign

Segment your Instagram Audience

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Inrō

Campaign

Collect Emails with Rewards

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Inrō

Campaign

Collect Community Feedback

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Inrō

Trusted by 10K+ creators and SMBs

Discover why creators and brands love Inrō

I used to do this manually. Inrō saves me at least 2 hours everyday.
Anaïs Garnier
CEO & Co-founder of WeInk
Inrō DM campaigns feel so much more personal and authentic. My users love it!
Yoline Badet
CEO & Founder of YOYOMATCH
I am amazed by the number of leads we got with the exact same ad budget.
Mathilde Devaux
Head of Marketing of Nona Source
Booked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!
Aleksa Spasic
IG Growth & Marketing Coach

Over 8000 Instagram integrations

Integrate with all your favorite tools and your own platform through Make and Webhooks.

Explore integrations
  • Shopify Logo
  • Mixpanel Logo
  • Airtable Logo
  • Notion Logo
  • Make Logo
  • ChatGPT Logo
  • Shop Logo
  • Zapier Logo

Is Instagram automation safe?

At Inrō, we prioritize the security of our customers.
Here are the key measures we take.

Meta-Approved Vendor

As a Meta-approved vendor, we meet Meta's (formerly Facebook) stringent data security and privacy requirements.
Meta's Tech Provider

Committed To Data Safety

Inrō employs robust encryption, secure servers, and regular security audits to ensure your data is protected, and our systems are resilient against threats.

GDPR Compliant

We are fully compliant with the General Data Protection Regulation (GDPR), which ensures your data is handled with the highest privacy standards.

EU AI Act Compliant

We are fully compliant with the EU AI Act. Inrō is categorized as Level 3 - “low risk.” All our AI systems are documented, specifying their objectives and the date they were used. Inrō doesn’t use personal and/or sensitive data to train AIs.

Features to maximise sales and Instagram growth

Leverage the unique features that drive our 90% open rates.

Post DM Automation

Automatically send a DM when someone comments on your IG posts.

Reels DM Automation

Trigger instant DMs from Reels comments to engage viewers.

Story DM Automation

Reply automatically when someone reacts or replies to your story.

Mention DM Automation

Send a DM when your account is mentioned in stories or posts.

IG Live DM Automation

Convert live viewers into leads by replying to their comments in real time.

Inbound DM Automation

Automatically reply when someone sends you a direct message.

Referral Link DM Automation

Send a DM when someone clicks on your referral or share link.

Advertising Auto DM

Reply instantly to comments under your Instagram ads.

Meta Messages Automation

Capture, segment, and nurture leads from Meta Ads that start in DMs.

Universal Triggers

Run automation flows across multiple placements at once.

Next Post Trigger

Schedule automations to be activated with a future post.

Comment Auto-Reply

Reply directly under a comment to boost engagement.

Comment Variation

Rotate different replies to keep responses natural and authentic.

Comment Ratio Control

Set reply ratios to prevent spam during viral spikes.

Past Comment Triggers

Retroactively trigger automations on past comments.

AI Comment Reply

Reply to comments with AI, trained on your knowledge and brand voice.

AI Auto-Reply

Let your AI Agent instantly handle incoming messages.

AI Agent Messaging

Send personalized messages using contact data and smart links.

AI Scenario Chooser

Automatically launch the right flow based on user actions.

AI Folder Organizer

Sort and categorize leads for easier follow-up.

AI Link Delivery

Deliver checkout, booking, or resource links instantly in chat.

Inbox Icebreakers

Show up to 4 custom starter questions to guide conversations.

Automated Inbox

Filter, organize, and manage conversations at scale.

Automated CRM

Automatically capture, tag, and organize lead information.

DM Campaigns

Broadcast updates for launches, drops, or events with automated DMs.

Flow Automations

Build multi-step DM sequences with reminders and conditional logic.

Time Delays

Insert smart delays between messages for natural pacing.

Wait for Replies

Pause automations until users respond, ensuring smooth conversation flow.

DM Analytics

Track open rates, clicks, replies, and message performance.

Multiple Users

Collaborate with up to 10 team members on one account.

Multiple Accounts

Connect and manage several Instagram accounts under one Inrō login.

Affiliate Program

Earn commissions by referring new users to Inrō.

Start automating your Instagram sales today!

Join 10,000+ creators and brands using Inrō to reclaim 20+ hours a week. Get started in under 15 minutes.

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