Inrō is the better fit if you want Instagram DMs to run campaigns, a CRM, and an AI agent that qualifies and books. LinkDM is the simpler pick if you want flat monthly pricing for comment-to-DM and Story replies, and you also automate Facebook comments.
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LinkDM is an Instagram DM automation tool built around comment-to-DM, Story replies, and Facebook comment automation. It connects through Instagram's official API. Plans are a flat monthly fee with a cap on DMs sent each month: 1,000 on the free plan, 25,000 on Pro, and 300,000 on Platinum+. Comment auto-reply, branding removal, email capture, and its Kit and Flodesk integrations require the Pro plan. Slow Down Mode and the DM overflow queue require Platinum+.
Inrō is an Instagram-first DM automation and AI agent platform for businesses that treat Instagram as a real sales channel. It captures intent from comments, Story replies, Lives, mentions, inbound DMs, and click-to-DM ads, then qualifies each lead, answers questions, and books or sells through an AI agent that speaks in your brand voice. Every conversation feeds a full Instagram CRM with tags, segments, and DM campaigns, plus 8,000+ integrations through Make. Inrō is a Meta-approved Tech Provider with built-in pacing and safety. Where most tools stop at a single auto-reply, Inrō runs the whole funnel from first touch to paying customer.
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LinkDM
Free plan available
Free
€0/mo · 100 active contacts, 3 automations, no credit card
Pro
from €12.99/mo · 500+ active contacts, unlimited automations, AI agent included
Unlimited contacts in the CRM on every plan. You pay only for contacts activated in automations. Pro includes a 14-day free trial.
See full pricing →LinkDM caps DMs sent each month and prices in USD. Comment auto-reply, branding removal, email capture, and integrations require Pro. Slow Down Mode and the DM queue require Platinum+.
Inrō's own benchmark data across Instagram DM automations.
Keep the comment-to-DM and Story flows you already rely on, then layer on DM campaigns, a CRM, and the AI agent. Instagram's API does not allow contact lists to be imported into any tool, so your Inrō CRM rebuilds as people engage. You stay on Meta's official API throughout the move.
For businesses that want Instagram DMs to qualify and convert, Inrō is the better choice in 2026: it adds DM campaigns, a built-in Instagram CRM, 8,000+ integrations, and an AI agent that books calls, and it charges per contact activated with unlimited messaging rather than capping DMs. LinkDM is the better choice if you want a flat monthly fee, you also automate Facebook comments, and comment-to-DM plus Story replies is all you need. Choose Inrō if Instagram is a revenue channel, and LinkDM if you just need automatic replies within a fixed message allowance.
LinkDM sends automatic DMs from comments, Story replies, and Facebook comments, within a monthly DM cap. Inrō does that too, then adds DM campaigns, a built-in Instagram CRM, 8,000+ integrations, and an AI agent that qualifies leads and books calls, with unlimited messaging per contact.
LinkDM's free plan is $0 with 1 Instagram account and 1,000 DMs per month. Pro is $19 per month for 3 accounts and 25,000 DMs. Platinum+ is $99 per month for 10 accounts and 300,000 DMs. Comment auto-reply requires Pro.
LinkDM connects through Instagram's official API, so it never asks for your password. Account risk comes from how automations are configured rather than the connection: high volume without pacing, identical messages sent in quick succession, or unsolicited DMs can trigger restrictions with any tool. LinkDM's pacing tools, Slow Down Mode and the DM queue, require the Platinum+ plan. Inrō includes time delays, send ratios, and safety queues on every plan.
Yes. The free plan includes 100 active contacts, 3 automations, and 3 DM campaigns per month, with no credit card required.
No. Instagram's API does not allow contact lists to be imported into DM automation tools. Your Inrō CRM rebuilds automatically as people engage with your automations.
Inrō. It covers comment-to-DM and Story replies, then adds DM campaigns, an Instagram CRM, integrations, spam-safe pacing, and an AI agent that qualifies and books.
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