Inrō is the better fit if you want Instagram DMs to run campaigns, a CRM, and an AI agent that qualifies and books. ReplyRush is the cheaper pick if you want flat-rate automation across Instagram and Facebook, and you can live with its branding on your DMs until the $25 plan.
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ReplyRush is an Instagram and Facebook DM automation tool built around comment-to-DM, Post, Reels and Story automation, keyword triggers, and follow-gated DMs. It connects through Meta's official Instagram and Facebook APIs. Plans are a flat monthly fee with a cap on DMs sent each month: 1,500 on the free plan, 7,500 on Lite at $10, 40,000 on Boost at $25, and 400,000 on Max at $100. Comment auto-reply, email capture, and the overflow DM queue start on Lite. Removing ReplyRush's branding from your DMs requires Boost. Contact data is retained for 30 days on the free plan, 180 days on Lite and Boost, and 365 days on Max.
Inrō is an Instagram-first DM automation and AI agent platform for businesses that treat Instagram as a real sales channel. It captures intent from comments, Story replies, Lives, mentions, inbound DMs, and click-to-DM ads, then qualifies each lead, answers questions, and books or sells through an AI agent that speaks in your brand voice. Every conversation feeds a full Instagram CRM with tags, segments, and DM campaigns, plus 8,000+ integrations through Make. Inrō is a Meta-approved Tech Provider with built-in pacing and safety. Where most tools stop at a single auto-reply, Inrō runs the whole funnel from first touch to paying customer.
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ReplyRush
Free plan available
Free
€0/mo · 100 active contacts, 3 automations, no credit card
Pro
from €12.99/mo · 500+ active contacts, unlimited automations, AI agent included
Unlimited contacts in the CRM on every plan. You pay only for contacts activated in automations. Pro includes a 14-day free trial.
See full pricing →ReplyRush caps DMs sent each month and prices in USD. Comment auto-reply, email capture, and the overflow queue start on Lite. Removing ReplyRush's branding from your DMs requires Boost.
Inrō's own benchmark data across Instagram DM automations.
Keep the comment-to-DM, Story, and keyword flows you already rely on, then layer on DM campaigns, a CRM, and the AI agent. Instagram's API does not allow contact lists to be imported into any tool, so your Inrō CRM rebuilds as people engage. You stay on Meta's official API throughout the move.
For businesses that want Instagram DMs to qualify and convert, Inrō is the better choice in 2026: it adds DM campaigns, an Instagram CRM that keeps contacts indefinitely, 8,000+ integrations, and an AI agent that books calls, and it charges per contact activated with unlimited messaging rather than capping DMs. ReplyRush is the cheaper choice if you want flat-rate automation across Instagram and Facebook and comment-to-DM plus Story replies is all you need, though it stamps "automation powered by @replyrush" on your DMs until the $25 Boost plan. Choose Inrō if Instagram is a revenue channel, and ReplyRush if you just need cheap automatic replies.
ReplyRush sends automatic DMs from Instagram and Facebook comments, Story replies, and keyword triggers, within a monthly DM cap. Inrō does that on Instagram, then adds DM campaigns, a built-in Instagram CRM, 8,000+ integrations, and an AI agent that qualifies leads and books calls, with unlimited messaging per contact.
ReplyRush's free plan is $0 with 1 Instagram account, 1 Facebook account, and 1,500 DMs per month. Lite is $10 per month for 7,500 DMs. Boost is $25 per month for 3 Instagram accounts, 3 Facebook accounts, and 40,000 DMs. Max is $100 per month for 5 accounts each and 400,000 DMs.
It is an attribution label ReplyRush appends to the automated DMs it sends on your behalf, and the person receiving the DM can see it. Removing it requires the $25 Boost plan or higher. Inrō never appends an automation label, so messages arrive in your brand voice with nothing signalling that automation was involved.
ReplyRush connects through Meta's official Instagram and Facebook APIs, so it never asks for your password. Account risk comes from how automations are configured rather than the connection: high volume without pacing, identical messages sent in quick succession, or unsolicited DMs can trigger restrictions with any tool. ReplyRush's overflow DM queue starts on the $10 Lite plan. Inrō includes time delays, send ratios, and safety queues on every plan.
Yes. The free plan includes 100 active contacts, 3 automations, and 3 DM campaigns per month, with no credit card required.
No. Instagram's API does not allow contact lists to be imported into DM automation tools. Your Inrō CRM rebuilds automatically as people engage with your automations.
Inrō. It covers comment-to-DM, Story replies, and keyword triggers, then adds DM campaigns, an Instagram CRM that keeps contacts indefinitely, integrations, spam-safe pacing, and an AI agent that qualifies and books, with no automation label on your messages.
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