Do DM Campaigns work on all Instagram account types?

Yes, DM Campaigns work with professional accounts (creator or business) connected to Inrō via the official Meta API.

How many people can I include in a DM Campaign?

You can target any segment from your Smart Inbox & CRM, within Instagram’s messaging and rate-limit policies. Inrō automatically handles pacing to keep things safe.

Can I choose who receives each campaign?

Yes. You can filter by tags, last actions, campaigns they’ve seen, and more—so each campaign only goes to the right people.

How do I track the results of a DM Campaign?

Inrō shows you key metrics like sends, opens, replies, clicks, and conversions, plus contact-level history inside the Smart Inbox & CRM.

Is this compliant with Instagram’s rules?

Inrō is built on official Meta APIs and includes safety controls and throttling to stay within Instagram’s guidelines.

Convert your audience with IG DM Campaigns

Plan, send, and automate DM campaigns on Instagram, so every launch, promo, and nurture sequence runs in DMs while you focus on creating.

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What are DM campaigns?

Pick who you want to reach

Choose the perfect audience for each DM Campaign: new leads from Comment-to-DM, past customers, waitlists, or warm followers.

Lead-generation use case of Inrō from a Instagram paid campaign.

Build your DM campaign

Send a single broadcast or build multi-step sequences with branches. Trigger campaigns and let Inrō handle every step automatically.

Track every click, reply and sale

Automatically track and tag people based on what they do: opened, clicked, replied, or bought.

Popular DM campaign templates

Get started in minutes and send your first DM campaign

DM campaign features

Launch, nurture, and follow up in Instagram DMs.

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Launch blasts

Send campaigns for launches, announcements, or time-sensitive offers.

Audience targeting

Choose who should receive each campaign using tags and segments.

Multi-media content

Include images, videos, voice notes, existing posts and reels in your campaign

Multi-step sequences

Build DM flows with delays, conditional steps, and branching logic.

Conversion blocks

Add product cards, payment links, booking buttons that convert.

Analytics and optimisation

Track sends, opens, replies, clicks, and conversions for every campaign.

Create a DM campaign in minutes

Your DMs are ready to convert more of your followers into customers.

1

Choose your audience

Pick a segment from your Inrō CRM: new leads, past buyers, waitlist, challenge participants, and more.

2

Design your messages

Add messages, delays, and quick questions. Drop in links, product cards, and CTAs just like you’d send in a normal DM.

3

Set timing

Send the DM campaign instantly or decide to schedule it for later.

4

Go live and monitor results

Launch your campaign and watch replies, clicks, and conversions update in real time.

Launch your first campaign

Who can benefit from DM campaigns?

Designed for anyone who sells, launches, or nurtures clients on Instagram.

Content Creators

Turn your most engaged followers into paying customers with launch and freebie campaigns that run in DMs.

Coaches and experts

Use DM sequences to nurture leads, deliver training, and move people toward booking calls or joining your programs.

Artists and labels

Drive streams, ticket sales, and merch purchases with drop campaigns and tour announcements sent straight to fans’ inboxes.

Brand & e-commerce

Announce new collections, restocks, and promos, and follow up with people who clicked but didn’t buy.

See DM campaigns in action

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Frequently Asked Questions

Ready to turn your next launch into a DM campaign?

Start running Instagram DM campaigns that actually get seen, answered, and clicked—without sending messages by hand.

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