What tools are included in DM Campaigns?
Launch, nurture, and follow up in Instagram DMs.
Plan, send, and automate mass campaigns on Instagram, so every launch, promo, and follow-up series runs in DMs.
Choose the perfect audience for each DM Campaign: new leads from Comment-to-DM, past customers, waitlists, or warm followers.
Send a single broadcast or build multi-step sequences with branches. Trigger campaigns and let Inrō handle every step automatically.
Automatically track and tag people based on what they do: opened, clicked, replied, or bought.
Launch, nurture, and convert with direct message outreach.
Launch, nurture, and follow up in Instagram DMs.
Turn your DMs into a high-converting sales channel.
Designed for anyone who sells, launches, or nurtures clients on Instagram.
Instagram DM campaigns sent through Inrō see approximately a 90% open rate, 60% reply rate, and 28% CTR on links — based on Inrō customer data (2024–2025). These rates are significantly higher than email because recipients have prior context with your brand and are receiving the message in a channel they actively check.
ManyChat broadcasts on Instagram are limited by Meta's 24-hour messaging window, meaning you can only message users who have engaged with you in the last 24 hours. Inrō DM campaigns work within Meta's official API but include audience segmentation, multi-step sequences with branching, and conversion-block features (product cards, payment links, booking buttons) that ManyChat doesn't offer for Instagram. In practice, this means Inrō can run actual product launches, multi-day nurture sequences, and re-engagement campaigns — not just one-off broadcasts.
Comment-to-DM automation sends a DM immediately when someone takes a specific action (commenting a keyword, replying to a Story, or tapping a DM button). It is triggered in real time, one contact at a time. A DM campaign is a proactive send to a pre-built segment of existing contacts, used for launches, re-engagement, promotions, or nurture sequences. Both work together: automation captures contacts, campaigns re-engage them later.
Yes — Inrō DM campaigns operate through Meta's official API with natural send pacing and audience segmentation. Campaigns are sent only to contacts who have previously interacted with your content, which makes messages relevant rather than cold. Unofficial bulk DM tools that bypass the API carry real account risk; Inrō eliminates that risk entirely.
To send a DM campaign on Instagram you need a Business or Creator account connected to a Meta-approved tool. In Inrō: build your contact segment by filtering for engagement type, recency, or tags; write your message with personalisation fields like first name or custom attributes; set your send schedule; and launch. Inrō throttles send speed automatically to stay within Instagram's safe limits.
An Instagram DM campaign is a targeted message sent to a selected group of contacts through Instagram Direct. Unlike a broadcast to all followers, a DM campaign uses segmentation (filtering contacts by past behaviour, engagement history, or tags) to send the right message to the right people at the right time. Inrō's DM campaigns are built on Meta's official API, making them fully compliant with Instagram's terms of service.
Yes. You can filter by tags, last actions, campaigns they’ve seen, and more—so each campaign only goes to the right people.
You can target any segment from your Smart Inbox & CRM, within Instagram’s messaging and rate-limit policies. Inrō automatically handles pacing to keep things safe.
Run Instagram DM campaigns that get seen, answered, and clicked, without sending manual messages.
