For artists and labels

Your fans are in your DMs. Are you?

Automate how you connect with fans, drop releases, and sell tickets with Inrō. All inside Instagram.

Start for free
Get a demo

Turn fans into superfans.
All in your DMs.

Inrō helps you build real connections and drive engagement, automatically.

1

Spot your superfans

Send them voice notes or early previews of your next release
2

Build your fanbase

Organize followers, segment fans & re-engage them anytime
3

Sell more tickets & merch

Send concert and product links directly in DMs

Grow your fanbase on IG

Drop something special. Make sure your biggest fans get it first

Send new music, merch, or tickets straight to the DMs of people who actually care, without hoping the algorithm does its job.

DM your fans

Identify your most loyal fans on IG

Find and tag your most engaged fans the moment they interact, so you can follow up, build connection, and sell smarter

Spot your fans

Boost your streams via DMs

Inrō activates your top fans the moment your track drops, helping you boost momentum and win the Spotify algorithm game.

Boost your next drop

Know your real fans,the ones who show up and buy

Spotify shows streams. Inrō shows superfans. Track who’s buying, streaming, showing up, and reach them directly with your next drop, tour, or release.

Find your superfans

Own your fanbase, not just followers

Followers are cool, but real fans are better. Inrō lets you store their data (like location and purchase history), so you can plan your next drop or tour stop smart.

Own your fanbase

What they say about Inrō

Combining Billy with Inrō allows our users to maximise booking for their concert and monetize their superfans directly on Instagram. It's a super smooth experience for their fans and super simple to set up for their team”
Etienne Vaast
Co-founder at Billy
I’ve never been great at playing the social media game, but I still want to stay close to the people who support my music. Inrō made it so easy — my fans feel seen, I feel real, and I don't have to spend my days posting. It’s like finally having a real backstage pass to my own audience.
Issermann
Artist
As a manager, I need tools that help my artists grow without burning them out. Inrō helped us double our merch presale revenue and boost early ticket sales — all through simple, personal DM flows that felt authentic to the fans.
Paul Bourdon
Artists Manager
Inrō is a game-changing platform that revolutionizes the way artists connect with their fans. Last year I tripled my streaming growth, it bridged my social-media followers with Spotify listeners and helped me identify who my true superfans are.
Jai Nova
Independent Dance Artist @jainovamusic

Ready to automate your IG?

Setup your first Instagram automation in 5 minutes

1

Set the trigger

Pick what starts the conversation — like a comment, a story reply, or even a QR code at your show or merch booth. When your fans interact, Inrō jumps into action.
2

Create your message

Send a personalized DM, a special link, or an exclusive offer — whatever fits the moment. It’s easy to set up and feels real to your fans.
3

Let it run

Once it’s live, Inrō keeps the connection going while you stay focused on making music. No more worrying about what to post next.

How does Inrō work?

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Frequently Asked Questions

How do musicians use Instagram DMs to promote their music?

Musicians use Inrō to trigger automatic DMs when a fan comments on a post or replies to a story. Those DMs can include pre-save links, streaming links, or exclusive content, delivered instantly without manual effort.

How do I get more pre-saves using Instagram DMs?

In Inrō, you run a comment automation on a release post. When a fan comments, they automatically receive a DM with your pre-save link. This turns every comment into a direct conversion opportunity.

Can I send my music link automatically to Instagram followers?

Yes. Inrō lets you trigger a DM containing your streaming or pre-save link based on a comment, story reply, or keyword. Fans who engage with your content receive the link within seconds.

How do artists build a direct-to-fan channel on Instagram?

Inrō lets you tag and segment fans based on their DM behavior, such as clicking a release link or engaging with specific content. You can then message that segment directly for future drops without relying on feed reach.

Can music labels use Instagram DM automation for multiple artists?

Yes. Agencies and labels use Inrō to manage DM automations across multiple Instagram accounts from one workspace, with separate campaigns and contact segments for each artist.

Is Instagram DM automation allowed for music promotion?

Yes, if the tool uses Meta's official API. Inrō is Meta-verified and fully compliant with Instagram's terms. It does not use bots or mass DM blasting, which violate Instagram's policies.

How is Inrō different from other music promotion tools on Instagram?

Most music promotion tools focus on ads or feed scheduling. Inrō works in the DM layer, automating direct conversations with fans triggered by their own engagement, which produces higher conversion rates than feed posts alone.

Focus on music.
Let Inrō handle your fans.

Attract more leads, target them with DM marketing, and automate your interactions on Instagram!

Start for free
Get a demo