Let every conversation do the selling: product recommendations, checkout links, cart recovery, and order updates, all automated inside the DM.
From the first message to a completed order, in five steps.
From the first message to the final delivery update, Inrō handles every touchpoint inside the conversation.
Six automations, each designed to turn a specific Instagram moment into a Shopify transaction. Seven way Instagram drives Shopify sales
Watch what you can do with the Inrō x Shopify Integration
Inrō is an Instagram DM automation tool built for Shopify brands. It connects your Instagram account to your Shopify store and automates DM conversations, sending product recommendations, checkout links, discount codes, abandoned cart reminders, and order confirmations directly inside Instagram DMs.
Yes. Inrō generates pre-built Shopify checkout URLs with the exact product, variant, and discount pre-applied, and delivers them directly inside the Instagram DM conversation. The customer clicks once and lands on a ready-to-complete checkout page.
When a customer clicks a checkout link sent through Inrō but leaves without completing their order, Inrō detects the abandoned cart and automatically sends a follow-up DM after a set delay, with their product, a reminder, and optionally a discount code to bring them back.
Yes. You can set keyword triggers on your Instagram posts, when a user comments a specific word, Inrō automatically opens a DM conversation with them and starts a qualifying flow that ends with a personalized checkout link.
Inrō can ask qualifying questions inside the DM, about budget, skin type, style preferences, or intended use, and based on the answers, surface the most relevant products from your Shopify catalog with a direct purchase link.
During DM conversations, Inrō can collect email addresses, phone numbers, product preferences, and purchase intent, and sync all of it directly to your Shopify customer profiles and CRM.
Yes. Inrō is built on the official Meta Messaging API, which means all automations operate within Instagram's approved messaging framework and platform guidelines.
Inrō works for any Shopify brand that has an active Instagram presence and sells products that benefit from a guided purchase experience.
Inrō is designed to go live quickly. After installing from the Shopify App Store and connecting your Instagram account, you can have your first automation running in under 30 minutes, no coding required.
Join 1,800+ Shopify brands turning Instagram conversations into checkout links, automatically.
