Book calls from Instagram ads

What to change before you turn it on

The trigger comes set to "Someone replies to your ad", match type "Specific ad ID", with no ad picked yet: it shows "No ad selected." The flow runs once per person, and a reply you send by hand stops it for that person.

Check five things before you go live:

1. Your ad ID. The trigger ships empty and starts for nobody until you add your ad. Copy the ad's ID from Meta Ads Manager, paste it into the "Ad ID" field of the trigger, then press Save scenario.
2. The offer in the first message. Replace "the starter plan" with what you sell.
3. The booking link, in both cards. One "Book a call" card follows the email question, the other goes to people who do not reply to it within 2 hours. Both point to an example address: paste your booking page into each.
4. The free resource. The "Free starter guide" card points to an example address too. Paste your own guide, sample or price list.
5. The folder name. Rename "Starter plan: clicked" after your offer, so the folder says who tapped which link.

You can also change the waits: 20 hours for the answer, 2 hours for the email, 2 hours before the reminder. There is no date to reset, because the trigger follows your ad, not your next post. For a sharper question, try the lead qualifying questions generator. With the Calendly integration, the bookings show in Inrō as well.

Best tips for your scenario

• Give each ad its own automation, or each question its own flow. Matched by ad ID, one automation answers one ad. Switch the match type to "Incoming question" and list the questions you set in the ad instead, and one ad can start a different flow for each question people tap.
• Leave Meta's automated responses off for the ad. Write the replies in Inrō only, so this flow is the one that answers the message.
• Use a priority folder if a DM keyword flow could answer the same first message. When two automations match the message from the ad, both run. A priority folder is a folder where, when several automations match the same message, only the one at the top of the list runs. Put this template at the top.
• Add a reminder where the template has none. The "Book a call" card for people who never answered the email question has no reminder: copy "Have you checked the link yet?" under it if you want everyone nudged. For people who never answer the first question, switch on "Send follow-up if no reply" in that step and choose a wait under 20 hours, and Inrō repeats the question with its buttons.
• Keep a list of everyone who came from an ad. The "Replied to an ad" contact filter finds every contact who reached you through an ad, so you know who to follow up with when your next offer opens.

FAQ

Where do I find my ad ID?

In Meta Ads Manager. Copy the ID of the ad, paste it into the "Ad ID" field of the "Someone replies to your ad" trigger, then press Save scenario. Until the field is filled, the trigger shows "No ad selected." and the flow does not start.

Does it work with ads that open Messenger?

This template answers messages in your Instagram DMs, so the ad needs to send people into an Instagram Direct conversation: pick Instagram as the message destination when you set up the ad. To bring people into your Instagram DMs from a link somewhere else, share an ig.me referral link and start a flow with the "Someone clicks a referral link" trigger.

What if someone does not want to give their email?

They still get the booking link. A second reply without an address, SKIP or anything else, sends the link, and so does no reply within 2 hours.

Can I reply to them myself?

Yes. Answer from Instagram or from the Inrō inbox: as soon as you write, the flow stops for that person. When the template has answered a message, your Inrō AI agent does not answer it as well.