DM booking link

A DM booking link is a link to your booking page, sent inside an Instagram DM at the moment a contact asks to book. In Inrō it is the Calendly link step: your automation sends a card for one of your Calendly event types, then branches on whether the contact books.

Why send an Instagram booking link in a DM instead of your bio?

A booking link in your bio is the same for every visitor and tells you nothing about who tapped it. A link in a DM goes to one contact, right after they ask. Send it from a scenario, for example a comment-to-DM automation, or from DM campaigns. For how clinics turn DMs into booked consults, see Inrō for aesthetic clinics.

What does the Calendly link step send?

The contact receives a card with:

• the name and description of the Calendly event type you chose
• one button, Book a meeting by default, which you can rename

A tap goes through an Inrō link first, which counts the click, then opens your Calendly booking page with utm_source=instagram and utm_medium=inro_link added. Calendly supports these UTM tags for source tracking (Calendly help, checked 1 October 2026).

The step sends a message, so it counts toward your contact activations.

What does Inrō learn when the contact books?

When Calendly reports the booking, Inrō matches it to the DM that carried the link and marks that message converted. The step shows Sent, Read, Clicked and Converted counts; click one to see the contacts behind it.

The flow then takes the When contact books a meeting branch, where you can send a confirmation or move the contact into a folder. A contact who has not booked takes the If contact hasn't booked after branch when the wait ends. A new step waits 3 days, which you can change (Inrō flow builder, checked 1 October 2026). Use that branch for one reminder.

What do you need to set it up?

1. Connect Calendly on the Integrations page with Connect Calendly account. Integrations are not part of the Free plan; see Inrō plans and prices.
2. In the flow builder, add the Calendly link step from the Integrations group and choose an event type.
3. Use a paid Calendly plan if you want to track bookings. Calendly sends booking notifications by webhook only on paid plans (Calendly webhooks overview, checked 1 October 2026). On a free Calendly account, the step warns that you need a paid Calendly account to track bookings, and the booked branch cannot run.

See every tool you can connect on the Inrō integrations page, and more flow building blocks, such as Wait for reply, in the Inrō automation glossary.