Book calls from Instagram comments

What to change before you turn it on

The trigger comes set up: comments that contain APPLY, on your next post, top-level comments only, and the flow runs once per person.

Check six things before you go live:

1. The trigger date. Open the comment trigger. Under "Select the posts", "Next post only" reads "Automation will only trigger on the first post after" a date. Press Reset date, then Save scenario, just before you publish your APPLY post.
2. The keyword. Keep APPLY, or pick a word that fits your offer. Say it in your caption or video.
3. The offer in the first DM. Replace "the mentoring program" with what you sell.
4. The booking link. The "Book a call" card points to an example address. Paste your own booking page.
5. The free resource. The "Free starter guide" card also points to an example address. Paste your own guide, checklist or price list.
6. Your email address. The email step has no recipient. Until you add one, Inrō skips the email and still sends the booking link.

You can also rename the two folders and change the waits: 6 hours for the button, 20 hours for the answer, 2 hours before the nudge. For a better question, try the lead qualifying questions generator; the Calendly integration lets Inrō track bookings as well as clicks.

Let AI read their answer

The AI version is the same flow with one change: the question says "Are you looking to start soon? Tap an answer or just tell me in your own words." AI sorts a typed answer like "can we talk next week?" into "Yes, soon" or "Not yet". Its nudge is softer too: "No rush, the link is just above."

AI matching uses AI credits, and only when it finds a match. If your credits run out, taps and answers typed word for word still work.

Versions for coaches, creators, shops and local businesses

Same steps, different wording, folders and resource for people who are not ready. Each name below opens that version to copy.

Coaches: discovery calls. Keyword APPLY. Question: "Where are you at right now?" People who are not ready get a free starter guide. Coaches version

Creators: mentoring calls. Keyword MENTOR. Question: "Are you looking to start soon?" People who are not ready get a free content checklist. Creators version

E-commerce: consultations for custom orders. Keyword BESPOKE. Question: "Do you need it within a month?" People who are not ready get a lookbook. E-commerce version

Local businesses: visits. Keyword CONSULT. Question: "Are you ready to book, or just browsing?" People who are not ready get a price list. Local business version

More flows for coaches: Instagram automation for coaches.

Best tips for your scenario

• Name the offer in the first DM. The "Sure, ask me" button is what opts the person into the conversation: once they tap it, the flow can carry on. Say what they get in the message itself so the tap is an easy yes. If nobody taps within 6 hours, the flow ends for that person.
• Add a reminder for people who tap but don't answer. In the question step, turn on "Send follow-up if no reply" and pick a wait shorter than 20 hours. Inrō asks again with the same answer buttons while the question is still waiting.
• Use the AI version if your audience types. An answer that matches neither option gets one re-ask, "Just tap one of the two options below.", then the flow stops. The AI version reads answers in their own words.
• Give each automation its own keyword. The base, AI and Coaches versions all use APPLY on the next post. If you run more than one, change the keyword in the trigger of each, or put them in a priority folder: a folder of automations where only the highest one in the list runs when several match the same comment.
• Reset the trigger date right before you post. In the comment trigger, under "Select the posts", the "Next post only" setting shows the date it counts from. Press Reset date, then Save scenario, just before you publish, so the flow watches the post you are about to share.
• Jump in by hand when a lead is hot. Your reply stops the automation for that person, so no nudge lands in the middle of your conversation.

FAQ

How do I book appointments on Instagram?

This template books them from a comment: one question in your DMs, then your booking link for people who are ready and a free resource for everyone else. The local business version books visits instead of calls.

How do I add a Calendly link to Instagram DMs?

Paste your Calendly page into the "Book a call" card of this template. To see bookings in Inrō, use the Calendly booking link step instead of the card.

Does it answer comments without the keyword?

No. Only comments that contain APPLY start the flow, and each person gets it once, so a second comment from them gets nothing.

Can I reply to them myself?

Yes. Reply in the Inrō inbox or in Instagram. Your reply stops the automation for that person, so no automated message lands in the middle of your conversation.