Contact filter

A contact filter is one condition Inrō checks against a contact. It looks either at something they did in a date range, such as a comment or a story reply, or at something on their profile, such as an email address. Every Instagram contact segment, campaign audience and filtered flow in Inrō is built from them.

What can a contact filter check?

Filters come in four families:

• Engagement: a message (optionally containing a word), a comment (optionally on one post), a story reply or mention, a caption mention, a first interaction, or arriving through an ad.
• Automation: in a folder, clicked a conversion link, received a campaign, went through an automation, or a survey status.
• Transaction: an appointment, or a payment, optionally by status such as paid or refunded.
• Contact info: username, name, email, phone, language, follower count, whether they follow you or you follow them, and any contact property you track.

Activity filters take a date range: today, since yesterday, the last 7, 30, 90 or 365 days, all time, or dates you pick. A new one starts at the last 30 days. Contact info filters take an operator instead, such as "is present", "contains" or "is above".

Where does Inrō use the same filter?

The same filters pick contacts in five places:

1. The Contacts list in the Inrō CRM and smart inbox, which shows how many contacts match as you add filters.
2. The audience of a DM campaign: the campaign goes to the contacts who match.
3. The Contact filter step in a flow. Each contact goes down the "Matches filters" branch or the other one.
4. A recurring trigger, which runs daily, weekly or monthly for whoever matches at that moment. You can limit it to contacts it has not triggered before.
5. Excluded contacts, a filter set applied to every automation. A matching contact never enters one, and a flow already running for them stops at its next step.

A filter checks the same thing in each of these places. You can also run filters through the Inrō public API.

Is a contact filter the same as a contact segment?

No. A filter is one condition, and an Instagram contact segment is the group of contacts it picks out. Inrō checks filters at the moment they run, so whoever matches then is in the segment. For a list you keep by hand, use a CRM folder.

Several filters combine as "Match all filters" (AND) or "Match any filter" (OR), and a saved, named set of them is an audience segment. For the other terms around contacts and automations, see the Inrō glossary.