Sell products from Instagram comments

Want a product post to sell without you replying to every comment? Send your product link to each person who comments your word, and see who opened it, with a reminder for those who did not.

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Someone comments JACKET on your next post and gets the product link by DM, plus one reminder 2 hours later if they have not opened it. Copy the template.

Post one product and ask people to comment JACKET. Inrō answers in public, then sends a DM with a "Show me" button, and a tap delivers your product link. Everyone who opens it goes into a clicked folder, and anyone who has not opened it 2 hours later gets one reminder.

Whole comment-to-sale flow in Inrō: JACKET trigger, public reply, Show me button, product link, folder and reminder

What the template does, step by step

1. Someone comments JACKET on your next post

Any comment containing the word JACKET starts the flow, in capitals or not, and the plural counts too, so "Jacket please" and "jackets" both work. A reply under someone else's comment does not start it, and neither does a comment from your own account.

Only one post counts: the first one you publish after the date saved in the trigger. Check that date before you publish: the first item under "What to change" below shows how.

2. A public reply, then a DM that names the product

Under the comment, Inrō posts one of three public replies, picked at random: "Sent you the details by DM ✨", "Just sent it to your DMs" or "Check your DMs, it's there". The reply goes up only once the DM has gone out.

The DM is one message with one button: "Want the link to the trail running jacket? Tap below." The button reads "Show me".

Why a tap before the link? Meta's rules for private replies let a business send one message to the person who commented, and the conversation continues once that person responds (Meta for Developers, checked 23 October 2026). The tap is their response, so the product link can follow as the second message. Comment-to-DM flows on Inrō get an 18.6% click rate (Inrō production data), a figure from many accounts and not a promise for this template.

The button waits 6 hours. Nobody who has not tapped by then gets anything more.

3. The product link card

A tap on "Show me" is answered by a link card titled "Trail running jacket", with the button "View the product". Inrō records the open, then sends the person on to your page.

The address in the template is an example. You paste your own product page into it (see the setup below). Inrō adds utm_source=instagram and utm_medium=inro_link and keeps the utm_campaign and utm_content you set, so the visits show up in your analytics.

4. Everyone who opens it joins "Trail jacket: clicked"

Each person who opens the product link is added to the folder "Trail jacket: clicked", even if they open it after the reminder. Filter your Inrō inbox by that folder and you see everyone who looked at the product, next to their conversation.

Product link card: clicked adds Trail jacket: clicked folder; not clicked after 2 hours sends a reminder

Inrō records who opened the link, not who bought. The order happens in your shop, so the folder is your list of people who opened it, and your shop tells you who paid.

5. No open after 2 hours: one reminder

Someone who has not opened the link 2 hours later gets one message: "The link is right above whenever you're ready." Someone who opened it in time gets nothing more.

The 2 hours is only the wait before that reminder. The link keeps working after it, so a buyer who comes back the next day still reaches your product page.

What to change before you turn it on

The trigger comes set up: comments that contain JACKET, on your next post, top-level comments only, and the flow runs once per person.

Inrō comment trigger: next post only, comments with the keyword JACKET

Check six things before you go live:

The trigger date. Open the comment trigger. Under "Select the posts", "Next post only" reads "Automation will only trigger on the first post after" a date. Press Reset date, then Save scenario, just before you publish the post that shows your product.
The keyword. Replace JACKET with one word for your product, like BOOTS or TOTE. Say it in your caption so people know what to type.
The opener. Replace "the trail running jacket" with the name of your product. Keep the message under 120 characters; the default is 53.
The product link. The "Trail running jacket" card points to an example address. Rename the card and paste your own product page. Give it its own utm_campaign, one per product, with the UTM link generator.
The folder and the reminder. Rename "Trail jacket: clicked" after your product, reword the reminder and change the 2 hours if you want another wait. The public replies are yours to reword too.
Turn it on. Switch the automation on once the checks are done.

Best tips for your scenario

Use one word per product, and say it in the caption. The trigger matches a whole word in the comment, so a post that shows two products needs two words, JACKET and BOOTS for example. Put the two automations in a priority folder: a folder of automations where only the highest one in the list runs when several match the same comment.
Copy the template again for the next product. The flow runs once per person, so someone who got your jacket link will not be sent a second product by the same automation. A new copy gets its own keyword, its own link and its own clicked folder.
Try it as a shopper before the real post. Comment JACKET from a different account, because yours never starts the flow, and tap through to see what a buyer sees. Reset the date and save before you publish so the test post counts.
Message the people in "Trail jacket: clicked". They opened your product page, so a short note from you is a natural next step. Turn on "Interrupt when you reply manually" in the scenario settings, and your message stops the reminder for that person.

FAQ

How do I sell products from Instagram comments?

Post your product, ask people to comment a word, and let this template answer with a DM and your product link, the job of Inrō's comment to DM feature. It also files everyone who opens the link in a folder. The guide to selling on Instagram by DM covers the whole method.