Instagram pre-save automation for your next release

Want more fans to pre-save your next release from Instagram, without sending the link to every one of them by hand? This template does it for each person who asks in your comments.

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Instagram pre-save automation for your next release

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Someone comments PRESAVE on your next post and gets your pre-save link in a DM, plus one reminder 2 hours later. Copy the template.

Ask your fans to comment PRESAVE on your announcement post. Each one gets a public reply and a DM with one button, and a tap brings a card with your pre-save page. Whoever taps goes in the folder "Pre-save: clicked"; whoever has not tapped after 2 hours gets one reminder. Inrō sends it all through its comment to DM feature.

Whole pre-save flow in Inrō: comment trigger, button, Pre-save the release link card, Pre-save: clicked folder and reminder

What the template does, step by step

1. Fans comment PRESAVE or PRE-SAVE

The flow reacts to top-level comments, not to replies under someone else's comment. It matches the keyword as a whole word, in capitals or not, so "presave" and "I want to presave" both count. PRESAVE and PRE-SAVE are two separate keywords, which is why the template carries both. "Pre save" with a space matches neither.

It watches one post: the first one you publish after the date in its trigger. A paid ad never counts as that post. The date is set when you copy the template, so check it before your announcement goes up (see below).

2. Three replies under the comment

Inrō answers under the comment with one of three replies, picked at random: "Sent the link to your DMs", "Check your DMs for the link" or "Just sent it to your DMs 🙂". The reply goes up once the DM has gone out. Across the 798,041 conversations in Inrō's DM Benchmark, conversations with a public reply as well as a DM converted at 46%, against 29% for DM only.

The three public replies Inrō posts under a comment: Sent the link to your DMs and two more

3. One button asks if they want it

The first DM is a button message: "Want to pre-save the new release? Tap below." with one button, "Send the link".

It asks for a tap because Instagram lets a business send one private message to a person who commented, and the conversation continues once that person responds (Meta for Developers, checked 23 October 2026). The tap is their response. One button keeps the choice simple: in the same benchmark, conversion with one button was 32%, against 2% with three. The opener is 44 characters, and first messages under 120 characters converted at 39%, against 22% for longer ones.

The button stays active for 6 hours. If nobody taps it, the flow ends there for that person and nothing else is sent.

4. The pre-save card

After the tap, a link card arrives: a message with a title and a button, here "Pre-save the release" and "Pre-save the song". Your pre-save page goes behind the button.

Every fan who taps it is added to the folder "Pre-save: clicked". Inrō records the tap, not the pre-save. The pre-save happens on your pre-save page, so the folder lists who went there, not who finished.

5. No tap in 2 hours: one reminder

A fan who has not tapped the card 2 hours later gets one message: "It's right above whenever you're ready." After that the flow ends. Nothing else is sent and no email address is asked for.

The 2 hours is only the wait before the reminder. The link keeps working after it, so a fan who comes back on release eve can still use it.

Pre-save the release link card: tapped adds Pre-save: clicked; not tapped after 2 hours sends a reminder

What to change before you turn it on

The trigger comes set up: comments that contain PRESAVE or PRE-SAVE, on your next post, top-level comments only, and each person gets the flow once.

Inrō comment trigger: next post only, comments with the keywords PRESAVE and PRE-SAVE

Check six things before you go live:

The trigger date. Open the comment trigger. The "Next post only" setting shows the date it counts from, set when you copied the template. Press Reset date, then Save scenario, just before you publish your announcement post, then turn the scenario on.
Your pre-save page. The "Pre-save the release" card points to an example inro.social address. Paste the pre-save page for this release. To see in your analytics which fans came from Instagram, tag it with the UTM link generator.
The keywords. Keep both spellings. Add a third, "pre save" with a space, if your fans type it that way.
The opener. Replace "the new release" with the title of your song or release, and keep the message short.
The folder. Rename "Pre-save: clicked" for this release.
The reminder. The 2-hour wait is the template's choice. Change it to fit your release calendar: a new link card waits 3 days by default.

Best tips for your scenario

Put the word in your caption. Write "Comment PRESAVE for the link" under the announcement, or say it on screen in a video. Fans type what they are told to type.
Name the song in the opener. "Want to pre-save [song title]? Tap below." tells the fan what the tap is for. The default is 44 characters, so you have room before the message passes 120.
Tag each pre-save link with its own campaign name. Use one name per release in the UTM tags, so your analytics keep this release apart from the next.
Make one copy per release. Each person gets the flow once, so a fan who got the link for your last release is already blocked on the old copy. Copy the template again from its share link, with a new folder and a new link.
Give a waitlist its own keyword. If you run one on the same post, change the keyword in each trigger, or put them in a priority folder: a folder of automations where only the highest one in the list runs when several match the same comment.

FAQ

Where does my pre-save link come from?

From you. Inrō sends the address you paste into the card, so the page can come from your distributor or a smart-link tool you already use. Spotify says it notifies everyone who pre-saved on release day and adds the release to their library. Apple Music calls it a pre-add, which you set up through your label or distributor (checked 23 October 2026).

Does Inrō count the pre-saves?

No. Inrō records the tap on "Pre-save the song", so the folder "Pre-save: clicked" shows who went to your pre-save page. The pre-save itself happens on that page.

What if someone comments twice?

Each person gets the flow once, so a second comment from the same person gets nothing.

Is this a waitlist?

No. It sends one link and asks for no email. To collect people before a release, use the waitlist template. For a link that is not a pre-save, see drive traffic to your link from comments.

Not sure how it work?

Read posts about templates on our blog.