Get quote requests from Instagram DMs

Want more quote requests from Instagram without typing the same reply to every DM? This template answers each request with your quote form and follows up with anyone who has not opened it.

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About

Someone DMs you QUOTEME and gets your quote form, plus one reminder 2 hours later if they have not opened it. Copy the Instagram template.

Ask customers to DM you QUOTEME when they want a price for their job. Inrō answers with a short line and a "Get my quote" button that opens your quote form. Everyone who taps it goes into the folder "Quotes: clicked", and anyone who has not tapped it after 2 hours gets one reminder.

Whole quote request flow in Inrō: DM keyword, intro, Get my quote link, Quotes: clicked folder and 2-hour reminder

What the template does, step by step

1. A customer DMs QUOTEME

The trigger listens to your DMs for QUOTEME or QUOTE ME, and either spelling is enough. It reacts to the first message in a conversation or any later one, so a past customer who asks for a new job gets the form too.

The keyword can sit inside a longer message, in capitals or not: "quote me for 50 guests please" starts the flow. The word "quote" on its own does not, so "Can I get a quote?" gets no automated answer as the template is built (the tips below show how to catch it).

2. One line, then your quote form

Inrō replies first with "Happy to help! Fill in the form and we'll send your quote." The next message is a link card titled "Request a quote", with the button "Get my quote". Behind that button goes your quote form: the place where the customer gives you the date, the quantity, the size or the address your price depends on.

The intro tells the customer what happens next, the form and then your quote, so they know why they are tapping before the button arrives. It is also short, at 58 characters: across the 798,041 conversations in our DM Benchmark, first messages under 120 characters converted at 39%, against 22% for longer ones.

3. A tap puts them in your quote list

Every customer who taps "Get my quote" is added to the folder "Quotes: clicked", even if the tap comes after the reminder. Filter your Inrō inbox and CRM by that folder and you see every customer who opened your quote form in one view, each next to their conversation.

Request a quote link card: clicked adds Quotes: clicked folder; not clicked after 2 hours sends a reminder

Inrō records the tap on the link, not the form itself. The answers land wherever your form lives, on your site or in your form tool, so the folder tells you who opened the form and the form tool tells you who sent it.

4. No tap after 2 hours: one reminder

A customer who has not tapped the link 2 hours later gets one message: "Did you get a chance to fill in the form?" A customer who tapped it in time gets nothing more.

The 2 hours is only the wait before that reminder. The link keeps working after it, so someone who comes back the next evening can still open your form.

What to change before you turn it on

The trigger comes set up: DMs that contain QUOTEME or QUOTE ME, in any message of the conversation, and it stops as soon as you reply by hand.

Inrō DM trigger: Someone sends you a DM containing the keywords QUOTEME or QUOTE ME

Check five things before you go live:

The form link. The "Request a quote" card points to an example inro.social address with UTM tags. Paste the link to your own quote form. To see in your analytics which requests came from Instagram, tag your form link with the UTM link generator.
The keywords. Keep both spellings so QUOTEME and QUOTE ME both work. Add a third word if your customers use a different one, like ESTIMATE.
The intro message. "Happy to help! Fill in the form and we'll send your quote." fits any job. Name what you quote ("your event", "your order") or say when your quotes go out, if you want to set the expectation.
The reminder. "Did you get a chance to fill in the form?" goes to people who have not tapped the link. If your form has another name, a brief or an order sheet, use it here too.
The folder. Rename "Quotes: clicked" if you keep one list per service. You can also change the 2-hour wait before the reminder.

If your customers pick a time slot rather than wait for a price, the Instagram appointment booking template sends your booking page instead of a form.

Best tips for your scenario

Say "DM me QUOTEME" wherever people see your work. The trigger listens to DMs only, so the keyword has to be in your bio, your Stories, your captions or a pinned post. Add a link from the Instagram DM link generator so people open a conversation with you in one tap, or print its QR code on a flyer.
Ask in the form for everything your price depends on. Date, quantity, size, address, budget. When the form collects all of it, your quote can go out in one reply, with no round of questions first.
Go through "Quotes: clicked" every day. The folder lists who opened your form, and the reminder only reaches people who did not tap the link. Compare it with the requests in your form tool and message anyone who opened the form without sending it. Your message also stops the automation for that person.
Add QUOTE as a keyword if your customers type it. As built, "Can I get a quote?" does not start the flow, because the message has to contain QUOTEME or QUOTE ME. Adding QUOTE in the trigger catches those messages too.
Keep it apart from your price automation. If another automation answers price questions in your DMs, a message like "QUOTEME, how much for 50 guests?" may match both. Put the two in a priority folder: a folder of automations where only the highest one in the list runs when several match the same DM.

FAQ

How do I get quote requests on Instagram?

Ask people to DM you a keyword, like QUOTEME, wherever you show your work. This template answers each request with your quote form and sends one reminder to anyone who has not opened it 2 hours later.

Does Inrō know if they filled in the form?

No. Inrō records the tap on "Get my quote", so the "Quotes: clicked" folder shows who opened your form. The answers arrive in your form tool or on your site.

Does the reminder still go out if they write back with a question?

Yes, as built: a message from the customer does not stop the flow, only one from you does. To stop it when they write, turn on "Interrupt when contact replies" in the scenario settings.

Can I send the quote myself in the DM?

Yes. Write to them in the Inrō inbox or in Instagram. As soon as you do, the automation stops for that person, so the reminder never follows your quote.

Not sure how it work?

Read posts about templates on our blog.