Get quick feedback with an Instagram DM survey

Want quick feedback from your followers or customers without sending them to another tool? This DM campaign sends a two-question survey, thanks everyone who finishes it and reminds the rest once.

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Get quick feedback with an Instagram DM survey

About

Send a two-question survey by Instagram DM, thank everyone who finishes it and remind the rest after 2 hours. Copy the campaign template.

You pick who gets it and send or schedule your DM campaign. Each person gets "Got a minute? A few quick questions for you." and a card with a "Start the survey" button that opens two questions. People who finish get a thank-you and land in a folder. People who have not finished after 2 hours get one reminder.

Whole DM survey campaign in Inrō: intro, survey card, thank you with folder, and a reminder after 2 hours

What the campaign sends, step by step

1. A short message first

The first DM is "Got a minute? A few quick questions for you." It is 44 characters, and nothing waits between it and the survey card, so the card arrives straight after it.

2. A card that opens a two-question form

The card is titled "Quick feedback", with the subtitle "Two short questions." and one button, "Start the survey". The button opens the survey as a form in Instagram's in-app browser. The form asks "What did you like most?" and "What should we make next?". Both are plain text and neither is required.

The survey waits 2 hours for the answers. A new Send a survey step waits 3 days by default, so this template shortens it.

Survey step in Inrō with two branches: when the survey is filled, and if not filled after 2 hours

3. A thank-you and a folder

Everyone who finishes the form gets "Thank you! That really helps." and goes into the folder "Customer survey: replied". That folder is your list of people who answered, ready for a follow-up.

After the survey: Thank you message, then Add contact to folder Customer survey: replied

4. No answer after 2 hours: one reminder

If the form is still unfilled after 2 hours, the person gets "In case you missed it, the questions are just above." The flow ends there. The card stays above in the conversation, so the reminder points at something they can tap.

A contact has one run of a campaign, so nobody gets the survey twice. For how campaigns work in general, read the Instagram DM campaigns guide.

What to change before you send it

The campaign comes as a draft with no audience, so choose who gets it first. Then check seven things:

Your audience. Pick the folders or segments to include, and any to exclude. Read the contact count the builder shows before you send. It goes to reachable contacts only. The option "Exclude contacts who have received a campaign in the last 72 hours" is on in the template as of October 2026, so anyone who got another campaign in that time is skipped. Untick it to include them.
Where the answers appear. Open the survey from Automation, then Surveys. The answers are collected there, one person at a time, and you can export them.
Your two questions. Replace "What did you like most?" and "What should we make next?" in the survey's Form tab. Each question can be text, email, URL, phone, number, date, long text, checkbox or multiple choice. The template does not copy answers to the contact's profile. To keep an answer there, set "Save reply to contact property" on that question. For a full walkthrough of building a survey, read how to run a survey in DMs.
Your wording. Rewrite the intro, the card title, subtitle and button label, the thank-you and the reminder so they sound like you. The Instagram DM script generator helps with the intro and the thank-you.
The folder. The last step adds people to "Customer survey: replied". Check it points to a folder you want your responders in, or pick another.
The wait. The reminder goes out after 2 hours. Lengthen it if your audience answers later in the day.
A test, then the send. Use "Send a test" on your own account to see the card and the form. Then send now or schedule it. People who finish show up in your inbox and CRM in the folder you chose.

Best tips for your scenario

Keep to the questions you will act on. The template ships with two. Add a third only when you already know what you will do with the answer.
Pick the answer type that fits the question. Use multiple choice or number for something you will count, and text for what you want in their own words. You choose the type per question in the Form tab.
Exclude responders next time. In your next send, add the folder "Customer survey: replied" to the excluded folders, so people who already answered are not asked again.
Follow up with both groups. Message the people in the folder to thank them or ask more. In the CRM, filter on "Completed Survey" set to received but not completed to find the people who got the card and did not finish.
Take over by hand when you want to. The campaign has an option to stop for a contact when you message them yourself. It is off in this template, so switch it on in the campaign settings if you want your reply to take over.

FAQ

Where do I see the survey answers?

Open the survey from Automation, then Surveys. That is where the answers are collected, one person at a time, and you can export them.

Do the answers go on the contact's profile?

Not in this template. Each answer stays in the survey's results. To save one on the profile, set "Save reply to contact property" on that question in the Form tab.

What happens if someone does not answer?

After 2 hours they get one reminder, "In case you missed it, the questions are just above.", and the flow ends. In the CRM, the survey filter set to received but not completed lists them.