DM survey

An Instagram DM survey is a set of questions you send in a direct message. In Inrō, the Send a survey step sends a card with a button. The button opens a form, and each answer can be saved onto the contact as a contact property.

How does a DM survey work in Inrō?

You build the survey on the Surveys page, under Automation next to Scenarios. Then you add the Send a survey step to a scenario or a DM campaign. There are two types:

• Single question. One question, with the answers as buttons on a card in the DM. A tap can add the contact to a folder and send a reply. To branch the flow on each answer, use a multi-choice question instead.
• Multiple questions. The DM carries a card with one button that opens a form hosted by Inrō.

Meta opens a URL button in Instagram's in-app browser (Meta for Developers, button template, checked 1 October 2026), so the form opens inside Instagram. The card itself does not show on desktop (Meta for Developers, generic template, checked 1 October 2026).

What can you ask in the form?

Each question has an answer type:

• Text and Long text
• Email, Phone and URL
• Number and Date
• Checkbox
• Multiple choice, with Accept multiple answers to allow more than one pick

Mark a question Required and the Confirm button stays disabled until it has an answer.

How are answers saved to contact properties?

Under each question, Save reply to contact property lets you pick Email, Phone, one of your own properties, or a new one. When the contact taps Confirm, Inrō writes each mapped answer to that contact and replaces any earlier value.

Which types a property can hold is covered under contact property. Saved values show on the contact's profile in Inrō's Instagram CRM inbox. After submitting, the contact sees their answers and can tap Edit replies, and a new submit saves again.

What happens after the contact submits?

A Multiple questions survey splits the flow in two:

1. When survey is filled: the contact submitted, so you can send the next DM or the lead magnet.
2. If survey hasn't been filled after: the wait ran out (3 days by default, which you can change), so you can send a reminder.

The survey's Results tab lists the submissions, and Export results downloads them as a spreadsheet. The Survey contact filter finds who received and completed a survey, who received it but did not complete it, and who never received it.

For a flow that collects a name and email, see the template to capture leads from Instagram. More flow building blocks are in the Inrō automation glossary.