Free audit lead magnet for Instagram

What to change before you turn it on

The trigger comes set up: comments that contain FREEAUDIT, on your next post, top-level comments only, and the flow runs once per person.

Check six things before you go live:

1. The trigger date. Under "Select the posts", "Next post only" counts from a date. Press Reset date, then Save scenario, just before you publish the post that asks for FREEAUDIT.
2. The keyword. Keep FREEAUDIT or pick a word for your own offer, and write it in your caption exactly as it is in the trigger.
3. The work-email question. Keep its second sentence, "The free audit template comes right after.": it tells people the audit follows their answer.
4. The audit link, in both cards. The two link cards hold the same example address: one for people who answered the email question, one for people who did not. They are separate links, so paste your request form or booking page into each. Change only one and the other path still sends the example address.
5. The retry message. The template says "reply SKIP to get it without one". Inrō does not treat SKIP as a command: any second reply without an email sends the link. Reword it to say what happens, for example: "That doesn't look like an email. Try again with your work email, or send any other message and your link comes anyway."
6. The folder, the reminder and the cards. Rename "Free audit: clicked" after your offer, and change the reminder text and the card title and button if you want your own tone.

The waits are 6 hours for the button, 2 hours for the email answer and 2 hours before the reminder. The template sends no email alert, so your leads are the folder and the saved emails on the contacts.

Best tips for your scenario

• Offer a set number of audits in the post. Say "5 free audits this week" in the caption. The flow answers every commenter, so the limit lives in your post. To see what each lead costs you, use the Instagram cost per lead calculator.
• Write FREEAUDIT as one word in the caption and the video. The trigger looks for that word, so the comment people type is the one the flow reads.
• Ask only what you need behind the link. The tap opens your form or booking page, so ask only for what you need to start the audit, for example a website address and one sentence about the goal.
• Give each automation its own word. If another automation listens for FREEAUDIT on the same post, change the word in one of them, or put both in a priority folder: a folder of automations where only the highest one in the list runs when several match the same comment.
• Turn on "Interrupt when you reply manually" if you answer leads by hand. This template does not stop for a manual reply, so the reminder can land in the middle of your conversation. Switch the setting on in the scenario settings to prevent that.
• Follow up from "Free audit: clicked". Message those people soon after they tap, and use the saved work email for the ones who gave one.

FAQ

Do people have to give their email to get the audit?

No. A second reply without an email sends the link anyway, and so do 2 hours of silence. The person gets the link and no email is saved.

What do I put behind "Open the template"?

Your own audit request page: a form, a short questionnaire or a booking page. Replace the example address in both link cards. Inrō records who taps the link, not who then fills in the form.

What if someone comments twice?

The template runs once per person, so a second comment from the same account starts nothing. To test it, comment from a second account.

Is this an Instagram audit tool?

No. It does not audit anyone's account. It is a DM flow that hands out your audit offer: the comment, the work-email question and your link. The audit is the work you do once someone opens it.