Instagram icebreaker automation to answer your FAQs

What to change before you turn it on

The template uses no AI and arrives with example answers. Check six things before you go live:

1. Your icebreaker questions. In Inrō, open Scenarios, then "Manage ice breakers" under Settings, and write up to four short questions, phrased the way people ask them. For the full walk-through, see how to set up Instagram icebreakers.
2. The three triggers. Each trigger is set to one of the template's questions. Point each one at one of yours.
3. The three answers. Replace the price (€49 is an example), the availability sentence and the human reply with your own.
4. The booking link. The "Book a visit" card points to an example address. Paste your own booking page.
5. Your email address. The email step has no recipient. Add yours so you get the alert when someone is waiting for a person.
6. The words the checks look for. If you reword a question, keep "pricing" or "availability" in it, or edit the check to look for another word.

Versions for coaches, creators, shops and local businesses

Same idea, different questions and answers. Each version has four questions and sends its link card without a lead-in sentence. Each name below opens that version to copy. Prices, shipping and hours in the replies are examples to replace.

Coaches. Questions: "How can I work with you?", "What does it cost?", "Do you have free resources?" and "Can I ask you something?" The free resources question sends a "Free resources" card. Coaches version

Creators. Questions: "Do you do collabs?", "What gear do you use?", "Where are your links?" and "Can I ask you something?" The links question sends an "All my links" card. Creators version

E-commerce. Questions: "How long is shipping?", "How do returns work?", "Where's the size guide?" and "Can I talk to someone?" The size question sends a "Size guide" card. E-commerce version

Local businesses. Questions: "What are your prices?", "When are you open?", "Can I make an appointment?" and "Can I talk to someone?" The appointment question sends a "Book a visit" card. Local business version

The last question in each version goes to a person, the same way "Can I talk to a person?" does above.

More flows for coaches: Instagram automation for coaches.

Best tips for your scenario

• Keep the key word when you reword a question. The check looks for a word in the tapped question. A reworded question without that word lands on the human reply, so a price question gets "Someone from the team will reply here soon." Keep questions short, as people ask them.
• Add a check for each new question. A fourth question needs its own trigger and its own check. Copy a check step (a condition that looks for a word in the tapped question) and give it a reply.
• Pick the question from the list in the trigger. A trigger you pick from the list keeps working after you reword that question in Inrō. A trigger matched by the question's wording stops firing when you reword it.
• Answer in a sentence or two, and put the link on its own card. The template does this: the text answers, the card carries the "Pick a time" button.
• Add your email and work "Needs a human". Filter your inbox by that folder to see everyone waiting for a person.

FAQ

How do I answer FAQs automatically on Instagram?

Set your questions, copy this template, point each trigger at one of them and write your answers. Instagram's own name for the questions is "Frequently asked questions"; Inrō calls them icebreakers.

Is this Instagram's own FAQ setting?

It uses the same questions. Instagram's setting gives each question one fixed reply. The template gives each question its own path: a reply, a link card, a folder or an email to you.

Is this the persistent menu?

No. The persistent menu stays in the chat. Icebreaker questions show when someone starts a chat with you, and this template answers those.

What if someone taps a question the flow does not cover?

A question with no trigger does not start this flow, so add a trigger for each question you want covered. A trigger whose question has neither check word goes to the human reply: the person gets it, you get an email, and they go into the "Needs a human" folder.