This glossary defines the terms you meet when you automate Instagram DMs with Inrō: triggers, flow building blocks, contacts, the AI agent, DM metrics and the Meta rules every automation runs under. Each entry gives a short definition first, then explains how the behaviour works in the product.
Looking for Instagram marketing terms such as reach, engagement rate or shadowban? They are defined in a separate tool:
Attract more leads, target them with DM marketing, and automate your interactions on Instagram!

