AI intent detection is a trigger filter that starts an Inrō automation when a DM, comment or story reply matches an intent you describe in plain words, such as asks about the price, instead of a keyword.
AI intent detection is a trigger filter that starts an Inrō automation when a DM, comment or story reply means what you describe, not when it contains a keyword. You describe the intent in plain words, such as "asks about the price". The AI decides whether each message matches, and only a match starts the flow.
A keyword trigger needs the word in the message. If your keyword is "price", the DM "how much does this cost?" never starts the flow. An intent trigger reads the meaning, so the same DM can match the intent "asks about pricing".
On the Scenarios page, open a trigger such as Someone sends you a DM, choose AI-detected intent as the filter, and describe the intent. A comment-to-DM automation takes the same filter, and so does the Inrō API for building automations.
The app warns that "AI-detected intents may not always be accurate." Watch for these cases:
On the Someone sends you a DM trigger, type a real phrasing into Test intent detection. You get "Intent detected" or "Intent not detected". The test checks one message on its own.
The AI agent for Instagram DMs has its own Specific intents only mode, and a multiple choice question in DMs can use AI detection for free-text answers. See also comment to DM and the Inrō automation glossary.
Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!

