Both sell an AI agent that works from a knowledge base and qualifies leads. Chatfuel's costs $49 a month and covers Instagram, Facebook, and WhatsApp. Inrō's costs €12.99 and does one channel properly, with Live comment triggers, past-comment triggers, and comment-ratio throttling that a multi-channel builder does not carry.
Start for free
Chatfuel is a multi-channel messaging automation platform covering Instagram, Facebook, and WhatsApp. It has two plans. Chatfuel Light is free with no credit card and includes automations across all three channels, a shared inbox, automated replies, a flow builder, contact management and segmentation, and ready-made templates. AI PRO costs $49 a month, or 29% less billed yearly, and adds an AI sales manager, an AI knowledge base, AI-powered automations, broadcasts and re-engagement, funnels for lead qualification, and advanced contact tools. A free trial of AI PRO is available.
Inrō is an Instagram-first DM automation and AI agent platform for businesses that treat Instagram as a real sales channel. It captures intent from comments, Story replies, Lives, mentions, inbound DMs, and click-to-DM ads, then qualifies each lead, answers questions, and books or sells through an AI agent that speaks in your brand voice. Every conversation feeds a full Instagram CRM with tags, segments, and DM campaigns, plus 8,000+ integrations through Make. Inrō is a Meta-approved Tech Provider with built-in pacing and safety. Where most tools stop at a single auto-reply, Inrō runs the whole funnel from first touch to paying customer.
Still comparing?
See the AI agent handle a real DM
Book a walkthrough and watch the AI agent qualify a lead, answer questions, and book a call, then see exactly where that differs from
Chatfuel
Free plan available
Free
€0/mo · 100 active contacts, 3 automations, no credit card
Pro
from €12.99/mo · 500+ active contacts, unlimited automations, AI agent included
Unlimited contacts in the CRM on every plan. You pay only for contacts activated in automations. Pro includes a 14-day free trial.
See full pricing →Chatfuel prices in USD at a flat monthly fee, with 29% off when billed yearly and a free trial of AI PRO. Its free plan carries no AI. Inrō's free plan includes 50 AI agent credits, and the agent is unlimited on Pro at €12.99.
Inrō's own benchmark data across Instagram DM automations.
Rebuild your Instagram flows in Inrō, then add the triggers Chatfuel does not run: Live comments, past comments, and referral links. Your knowledge base moves across as files or a URL to scrape. Instagram's API does not allow contact lists to be imported into any tool, so your Inrō CRM rebuilds as people engage. If Facebook or WhatsApp still carry real volume, keep Chatfuel for those channels and move Instagram to Inrō. You stay on Meta's official API throughout the move.
For businesses whose revenue comes from Instagram, Inrō is the better choice in 2026. Both tools sell an AI agent that works from a knowledge base and qualifies leads, but Chatfuel's requires the $49 AI PRO plan while Inrō includes it on Pro at €12.99, and Chatfuel's free tier carries no AI where Inrō's ships 50 agent credits. Inrō also triggers on Live comments, past comments, and referral links, and ships comment-ratio throttling and wait-for-reply pacing on every plan. Chatfuel is the better choice if you automate Facebook and WhatsApp alongside Instagram, since its free plan covers all three channels with a shared inbox and flow builder. Choose Inrō if Instagram is the revenue channel, and Chatfuel if it is one of three.
Chatfuel automates Instagram, Facebook, and WhatsApp from one flow builder and shared inbox, with an AI sales manager on its paid plan. Inrō is Instagram-first: Live comment, past comment, mention, and click-to-DM ad triggers, an Instagram CRM tagged by source and funnel stage, DM campaigns, and an AI agent included from €12.99.
Chatfuel Light is free with no credit card and includes Instagram, Facebook, and WhatsApp automations, a shared inbox, a flow builder, contact management and segmentation, and templates. AI PRO is $49 a month, or 29% less billed yearly, and adds the AI sales manager, AI knowledge base, broadcasts, and lead-qualification funnels.
Yes. Chatfuel Light is free and needs no credit card. It has no AI: the AI sales manager, knowledge base, and AI-powered automations require AI PRO at $49 a month. Inrō's free plan includes 100 active contacts, 3 automations, 3 DM campaigns, and 50 AI agent credits.
Yes, on the $49 AI PRO plan. It calls it an AI sales manager, works from an AI knowledge base, and runs funnels for lead qualification. Inrō's AI agent does the same job, works from files or a scraped URL, and is included on Pro at €12.99 with no message cap.
Yes, on AI PRO, which includes broadcasts and re-engagement. Inrō sends DM campaigns to segments tagged by where the contact came from and where they are in the funnel.
No. Instagram's API does not allow contact lists to be imported into DM automation tools. Your Inrō CRM rebuilds automatically as people engage with your automations. Your knowledge base can move across as files or a URL to scrape.
Inrō. The same knowledge-base agent at €12.99 rather than $49, deeper Instagram triggers including Lives and past comments, an Instagram CRM, DM campaigns, and pacing controls on every plan.
Explore more from Inrō
Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!
