Fill in what you can prove and this builds a one-page Instagram media kit you print or save as a PDF from your browser, with no account and no watermark.
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Formats you post
Every field is optional. Blank a number and its line leaves the kit; you never publish a figure you can't show a brand. The kit never leaves this tab: your browser lays it out and writes the PDF through its own print dialogue.
What should an Instagram media kit actually say?
An Instagram media kit is a one-page document that tells a brand who you reach, what you make and how to book you. Every figure on it is one you typed. The version worth sending carries only numbers you can back up. Two of them a brand can already check without asking: your follower count, and the likes and comments on any public post.
The rest sits behind your login. Reach, saves and audience age or location come from Instagram Insights, which only you can open, so they belong in a kit as a screenshot rather than a typed claim. Work out your engagement rate on the engagement rate calculator first, then type the result here.
How to build your kit
How the kit is assembled
The one-page rule
Example:
Defaults: Rae Whitlock, @studio.rae, ceramics and slow homeware, 12,400 followers, 4.2% engagement rate, 9,800 average reach, top audience location left blank, Reels and Carousels ticked, brands Blume Studio and Northsalt, rates line untouched. The kit prints as: Rae Whitlock. @studio.rae · ceramics and slow homeware. The numbers: Followers 12,400. Engagement rate 4.2%. Average reach per post 9,800. Formats: Reels, Carousels. Worked with: Blume Studio, Northsalt. Rates: Rates on request. Contact: hello@studiorae.com · @studio.rae. The blank location field prints no line at all.
No performance figure appears anywhere in this tool, because a media kit reports your numbers rather than predicting anyone else's. The defaults, one by one:
The field that changes the kit most is the one you leave empty.
What this gives you that a template download does not
Ten media kit pages, and what each one costs you
We checked the ten most popular media kit template pages in August 2026 and recorded what each one hands over and what that costs.
| Page | Date on the page | What you get | What it costs | Prints sample rates |
|---|---|---|---|---|
| Hootsuite | 19 Sep 2025 | A template file | An eight field form, down to employee count and job title | No |
| Later | 4 Jun 2025 | A Photoshop file | Email, industry, follower band and a marketing consent box | No |
| impact.com | None shown | A Canva design | A Canva account | No |
| Fourthwall | 29 Aug 2023 | Links to four other tools | An account on Beacons, Canva or Etsy | No |
| Bazaarvoice | 18 Mar 2022 | Links to Canva and Etsy | An account or a purchase | No |
| EmbedSocial | 23 Jan 2024 | A template file | An email form | No |
| Sunday Mimosas | 20 Dec 2022 | A two page Canva template | $11 on Etsy, plus a Canva account | No |
| MySocial | Mar 2026 | A kit inside an app | The iOS or Android app, plus your Instagram login | Yes |
| InfluenceFlow | 21 Jul 2026 | A builder inside a product | A product account | Yes |
| InfluencerFee | 2 Aug 2026 | A hosted kit page | A paid credit, and the page expires after six hours | Yes |
| All ten | August 2026 | Zero finished kits in the browser | A gate on every one | 3 of 10 |
Gated here means the thing the page advertises cannot be reached without an email, an account, an app or a payment. Three of the ten print sample rate figures a reader could copy, from $50 to $150,000 a post. None of the ten says which of the numbers it asks you to publish a brand could already check for itself.
Handling DMs by hand vs automating with Inrō
A follower count from March reads as current, and the brand checking your profile while it reads will notice the gap.
A price copied from a template's sample card sets an expectation you then have to defend in the very first reply.
Claiming a reach figure you cannot screenshot ends the conversation the moment a brand asks to see the Insights screen.
Lead with the format you actually ship, because a brand buying Reels reads that line before it reads your follower count.
Replace the reach line with the outcome your clients get, since a brand hiring you is buying credibility rather than impressions.
Name the products you have already shot and who bought them, which a collab partner weighs more heavily than your audience age.
Build one kit per creator on the roster and leave the blank fields blank rather than filling them with house averages.
A media kit is a claim, not a record. Print only the figures you could show a brand in a screenshot, leave the rest blank, and save the file yourself rather than paying an account or an email address for a template.
Answer collab DMs instantly
When a brand opens your DMs, Inrō replies on Meta's official API, asks your qualifying questions and tags the thread. The free plan covers 100 active contacts a month, 3 automations, 3 campaigns and 50 AI credits.
Frequently asked questions
An Instagram media kit is a one-page document you send a brand so it can decide whether to work with you without opening a call. It usually carries your name and handle, what you make, a short set of numbers, the brands you have worked with, and how to reach you. Nothing about it is official. Instagram does not issue one, does not verify one, and has no format for one, so every figure on the page is a claim you are making about yourself. That is why the useful version is short and made only of things you could show someone on a screen.
Include the four things a brand cannot get elsewhere: what you make and for whom, the numbers you can evidence, proof you have done paid work before, and one way to contact you. Everything else is padding. We checked the ten most popular media kit guides in August 2026; their combined section lists run to bio, stats, demographics, portfolio, case studies, testimonials, services, rates, growth charts and press mentions. A creator with 4,000 followers who fills all of that produces four pages of thin claims. One page of evidence beats it, and it is faster to update.
Use your browser. Press the print button in the tool, and in the print dialogue choose Save as PDF as the destination rather than a printer. Chrome, Safari, Firefox and Edge all offer it on desktop, and iOS and Android both offer Print then share the result as a PDF. The page is styled for paper, so the form and the buttons drop away and only the kit is printed. Nothing is uploaded to make the file and no watermark is added: the PDF is written by the browser you already have, not by a service you signed up for.
No. A media kit is a document, not a design job, and a brand skims it in under a minute. Of the ten template pages we checked in August 2026, five route you to Canva, Etsy, Beacons or Photoshop for the actual artefact, which means the free template costs you an account somewhere else. One of them sells its own two-page Canva template for $11. If you want a designed kit later, nothing here stops you: build the plain one now, send it, and redraw it in a design tool once you know which lines brands actually ask about.
Leave the line as rates on request until you've priced your own formats. Three of the ten template pages we checked print sample figures a reader can copy, spanning $50 to more than $150,000 a post, and none of those numbers knows anything about your account, your niche or your usage terms. A rate you borrowed becomes a rate you have to defend in the first reply. Work out your own on the Instagram money calculator, which shows the published rate data and its disagreements, then put a number in the kit once you would accept it.
Leave the follower line out and lead with something else. The tool drops any field you leave empty, so a kit with no follower count is a normal output rather than a broken one. Small accounts win collabs on specificity: the exact audience you reach, the format you ship reliably, and one piece of work a brand can look at. If your engagement rate is strong, that is the number to lead with, since it is the one a brand can verify from your public posts. Work it out on the engagement rate calculator and quote the window you measured.
Two of them. Your follower count sits on your public profile, and the likes and comments on any public post can be counted by anyone, so an engagement rate built from those is checkable too. Reach, impressions, saves, profile visits, link taps and audience age or location are different: they come from Instagram Insights, which only the account holder can open. A brand has no way to confirm any of them unless you show the screen. That split is why every stat field in this tool is labelled either brand can check or screenshot it, and why the second kind is worth attaching evidence for.
One page, refreshed whenever the numbers on it stop being true. One page is a working constraint rather than a rule: it forces you to drop the lines you cannot evidence, and it is the length a brand reads in full. On updates, the honest test is the date. If you pulled your figures in March and it is August, either pull them again or write the month next to them so nobody is misled. Because this tool keeps nothing, updating means retyping the changed numbers and printing again, which takes about a minute.
No AI, and nothing leaves your browser. The tool is a fixed template: every line in the kit is assembled from the fields you filled, in a set order, so the same inputs always produce the same page. There is no model, no scoring and no hidden step. It also makes no network requests at all, so your name, your handle, your numbers and your contact address are never sent anywhere, never stored, and are gone when you close the tab. The PDF is written by your own browser's print dialogue, which is why there is no upload, no account and no watermark.
Attract more leads, reply in seconds, and turn engagement into sales, automatically.
