Influencer Sponsored Post Pricing Calculator

Price them as a percentage of your content fee, per 30 days, never as one flat add on. Justin Moore of Creator Wizard publishes three formulas: 15% of the base per 30 days when the brand uploads your asset to its own channels, 25% per 30 days when it puts paid spend behind your content, and 10% per 30 days for exclusivity. Modash, in a usage rights playbook published on 12 March 2026, puts the whole usage rights add on at 25 to 100% of a creator's base fee. Both are published guidance rather than survey data, which is why this calculator shows every line separately and lets you edit each percentage.

They are three separate purchases. Usage rights let a brand keep publishing your content after your own post, usually by reposting the asset on its channels. Whitelisting, also called paid amplification or Spark Ads, lets the brand run ads from your handle or with your asset, putting media money behind content your audience reads as organic. Exclusivity buys none of that: it buys your silence about competitors for a fixed period. You can sell any one of the three without the others, and this page itemizes them because a brand asking for all three is asking for three things at one price.

From one named creator agent, and we checked before using them. Justin Moore, who runs Creator Wizard, publishes them in his post on calculating a sponsorship price: an incremental 15% of base per 30 days for licensing, 25% for amplification, 10% for exclusivity, each worked through with an $1,800 example. Read on 2 August 2026, the post carries no publication date and cites no dataset, sample or study. We searched for an origin and found none: no survey, no rate card sample, no trade body figure sits behind the percentages that circulate. That is why they are editable defaults here rather than the answer.

Whatever your contract says, and if it says nothing, forever. The one written default in the market comes from SAG-AFTRA, whose national board approved an Influencer Agreement in February 2021. Summarising its terms, the law firm Cowan, Liebowitz and Latman wrote on 6 May 2021 that the content may be used for a maximum period of one year from the date of the first post unless a longer term is agreed in writing. The Joint Policy Committee, the advertising industry's bargaining body, states the same maximum period of use and adds that use in other media needs notice and full use fees.

Either works, but the period and the category have to be written down. A percentage per 30 days, the shape used here, keeps a short lock cheap and makes a long one visibly expensive, which is usually the argument you want. A flat fee is simpler for a purchase order and can be better when the lock is short. What breaks either structure is a clause reading no competing brands with no category and no end date, because you cannot price an obligation with no boundary. If a brand will not define the category, the clause is not sellable yet.

Then reduce what it gets rather than what you charge. The point of an itemized card is that every line is separable: cut the paid media window to 30 days, drop exclusivity, or grant organic reuse only. Modash's March 2026 playbook notes that a brand paying per month of usage can renew instead of buying a long window up front, which suits both sides when nobody knows yet whether the asset will perform. If a brand says rights are included by default, ask which document says so. Nothing in the SAG-AFTRA influencer agreement gives an advertiser open ended use of content a creator owns.

State a number, then price the next one. None of the eight influencer pricing calculators we checked in August 2026 asks about revision rounds, and no named study prices one, so the 10% of base default here is labelled an editable assumption rather than a benchmark. Set it from your own time: if a reshoot costs you a filming day, the extra round should cost about what a filming day costs. Distinguish a small change, such as a caption edit or a new hook line, from a genuine reshoot, and write both into the quote.

Almost none. In August 2026 we opened every popular influencer pricing calculator with a working tool and counted the fields in each form. Of eight tools, two collect a usage rights lever, HypeAuditor and Jem Social; one collects exclusivity, HypeAuditor; none collects revision rounds. Three of the eight publish rights pricing in the copy around the calculator and then never ask for it. Elementor's instructions describe entering usage rights and exclusivity when the form has three fields. SocialRails prints a formula containing terms its form cannot collect. Elev8or tells creators to charge 50 to 100% of base per month of usage.

Your own, once you have closed three deals. Before that, start from published survey ranges rather than a guess: the Instagram money calculator builds a range for one post from two named creator surveys and shows both ends, and the engagement rate calculator gives you the number brands ask for first. Put that figure in the base content fee, then add only the rights the brand actually asked for. Keep the two apart in your own records too, because a content fee that drifts upward to cover unpaid usage is impossible to defend later.