Turn story replies into discount sales

What to change before you turn it on

The trigger comes set up: someone replies to any of your stories with a reply that contains DISCOUNT. Each person goes through the flow once.

Check six things before you go live:

1. The code in your store. Create the discount code in your shop first. WELCOME10 is an example. The code you type into the flow has to match the one in your store exactly.
2. The code in the message and on the card. Put your code in the first message, and name it on the card too if you change the card line "Add your code at checkout."
3. The offer text. "10% off your first order" appears in the message and as the card title. Change both to your offer. Your store's code rules decide who can use the code, such as first-time buyers only.
4. The shop link. The "Go to the shop" button points to an example inro.social address with UTM tags. Paste the page of your shop where the code applies, and tag it with the UTM link generator if you track campaigns.
5. The keyword. Keep DISCOUNT or pick your own word, like SAVE10. Say the same word on your story.
6. The folder and the wait. Rename "Story discount: clicked" if you run several offers. You can also change the 2-hour wait before the reminder.

Then turn the scenario on.

Best tips for your scenario

• Create the code in your store before you turn the template on. The message gives the code, the card reminds people to add it at checkout, and your store is where it works. Give each offer its own keyword and its own code, so the replies and the orders show you which story worked.
• Ask for the keyword on the story itself. The trigger listens to story replies only. Write "Reply DISCOUNT for 10% off your first order" as text or on a sticker. The word can sit inside a longer reply, in any case.
• Switch on "Interrupt when you reply manually" if you answer replies by hand. It is a setting in the scenario. With it on, the reminder stops as soon as you write to the person yourself. In this copy it is off, so the reminder still goes out.
• Change the keyword and the code in a copy for the next offer. A person who replies DISCOUNT to a later story does not get a second code, because the template runs once for each person. A copy with a new keyword and a new code starts a fresh offer.
• Work through "Story discount: clicked" regularly. It lists who opened your shop page, not who ordered. Compare it with your orders and message the people who did not buy.
• Keep it apart from other automations that listen for the same word. Put both in a priority folder: a folder of automations where only the highest one in the list runs when several match the same trigger.

FAQ

Can I send a discount code in an Instagram DM automatically?

Yes. This template sends your code in a DM when someone replies to your story with the keyword, then follows with a card that opens your shop and reminds them to add the code at checkout. You create the code in your store, and the shopper types it in at checkout.

Can I use it for one story only?

Out of the box it answers replies to any story, and only a reply with your keyword starts it. To tie it to particular stories, set the trigger to stories with a keyword written on them or stories with a URL.

Does the same person get the code twice?

No. The template runs once for each person, so a second DISCOUNT reply from the same person does nothing. For your next offer, change the keyword and the code in a copy of the template.

Do I need Shopify?

No. The link card opens any shop page, and the code works wherever you create it.