Automation
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Show love to kind messages

Want every kind DM to get a heart back without opening your messages one by one? This template likes the thanks, compliments and support people send you, and keeps a list of everyone who sent them.

Show love to kind messages
About

Put a heart on every thank-you, compliment and message of support people send you on Instagram, and keep a list of who sent them. Copy the template.

When someone sends you a DM, AI checks whether it is a kind message: thanks, a compliment or support. If it is, the flow waits 1 minute and puts a heart on it. The person then goes into the folder "Thanks: praised us". The flow sends no message and runs at most once a day per person.

Inrō flow: Someone sends you a DM with an AI-detected intent, a wait step, Like message, then the Thanks: praised us folder

What the template does, step by step

1. Someone sends you a kind DM

The flow listens to every message in a conversation, not just the first. It filters them with an AI-detected intent, a description written in plain words that the AI compares each message against. The one in the template reads: "A kind message in their own words, such as thanks, a compliment or support, with no question or request. Not a button reply, a question, an order or a complaint."

That last sentence tells the AI to leave out questions, orders, complaints and taps on buttons from your other automations, so your sales and support flows keep those messages. A message with no text does not start it.

When someone sends several messages in a row, Inrō waits 5 seconds after the last one and reads them together (Inrō message grouping, checked 22 October 2026), so three quick "thank you" messages count as one.

2. A 1 minute pause

The flow waits 1 minute before it does anything.

3. A heart on their message

The "Like message" step puts a heart reaction on their message, the last one in the group that started the flow. It goes through Instagram's official messaging API.

4. The person goes into "Thanks: praised us"

Inrō adds them to the folder "Thanks: praised us" in your Inrō inbox and CRM. The folder becomes your list of everyone who wrote to say something kind, ready for a campaign or another automation later.

That is the whole flow. It never writes back, so your AI agent can still answer the same DM if you use one. It runs at most once a day for each person, so someone who writes to you three times in one day gets one heart, on their first kind message.

What to change before you turn it on

The trigger comes set up: every DM, filtered by an AI-detected intent for kind messages, and the flow runs at most once a day for each person. There is no link, keyword or message text to fill in.

DM trigger in Inrō: Someone sends you a DM, filtered by an AI-detected intent that starts A kind message in their own words

Check three things before you go live:

  1. The intent description. Open the trigger and read the text under "Describe message intent". Rewrite it in the words and the language your audience uses, for example "merci", "you made my week" or "love your work". The builder's own advice is "Be as precise and specific as possible to get better results." Then type a few sample messages, kind ones and questions, into "Test intent detection" to check your new wording.
  2. The folder. Rename "Thanks: praised us" or pick a folder you already use for fans.
  3. How often it runs. Under "Limit frequency per contact", the flow runs "once every" 1 day "per contact". Switch it to "once" if you would rather thank each person a single time.

Leave the 1 minute pause as it is, or change the wait in the time delay step.

Best tips for your scenario

  • Write the description the way your audience talks. If most of your kind DMs say "obsessed with this" or come in Spanish, put that in the description. The builder itself says "AI-detected intents may not always be accurate." Try real examples in "Test intent detection" after every change.
  • Run it next to "Answer every DM with AI, team as backup". That template's description leaves out compliments, and this one leaves out questions, so a question gets an answer and a compliment gets a heart.
  • Keep it out of a priority folder with your reply automations. A priority folder is a folder of automations where only the highest one in the list runs when several match the same message. This template sends no message, so leave it outside the folder and it runs next to them: the reply goes out and the heart does too.
  • Keep one folder for praise. The comments template "Thank fans who love your posts" files people under the same name, "Thanks: praised us". Point both at the same folder and you get one list of everyone who praised you, in comments or in DMs.
  • Use the folder later. Send a DM campaign to everyone in it when you launch something, or start another automation when someone is added to it.
  • Jump in by hand when a message deserves more than a heart. The template only likes and files the person, so the conversation is still yours to answer.

FAQ

Can you auto like messages on Instagram?

Yes. This template puts a heart on the kind DMs people send you, through Instagram's official messaging API. It only reacts to conversations they started, and it does not like posts.

Does it reply to the message?

No. It likes the message and adds the person to a folder, nothing else. To answer questions automatically, run it next to "Answer every DM with AI, team as backup".

Does it use AI credits?

Yes, only when a message matches the description. A message the AI turns down costs nothing.

Does it work with my AI agent?

Yes. The template sends no message, so your AI agent can still answer the same DM. The agent also has its own option to like a message when it replies.

Not sure how it work?

Read posts about templates on our blog.

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