Spur automates Instagram and WhatsApp for e-commerce brands, with a signature comment-to-WhatsApp sales flow and deep Shopify features. Inrō is an Instagram-native AI agent for creators, coaches, e-commerce, and agencies. If you want to qualify and convert on Instagram itself, Inrō is the better fit.
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Spur is an Instagram, WhatsApp, and Facebook automation platform built mainly for e-commerce brands. It automates Instagram comments, DMs, and story replies, and its signature feature turns Instagram comments into WhatsApp sales conversations with product cards and a buy link. Spur is Shopify-native, with cart recovery, order tracking, WhatsApp marketing and broadcasts, a shared inbox, AI agents, a workflow builder, and ad analytics. It is an official Meta Technology Partner, is used by hundreds of D2C brands, and is sold on a 7-day free trial with paid plans from about $12 a month on annual billing.
Inrō is an Instagram-first DM automation and AI agent platform for businesses that treat Instagram as a real sales channel. It captures intent from comments, Story replies, Lives, mentions, inbound DMs, and click-to-DM ads, then qualifies each lead, answers questions, and books or sells through an AI agent that speaks in your brand voice. Every conversation feeds a full Instagram CRM with tags, segments, and DM campaigns, plus 8,000+ integrations through Make. Inrō is a Meta-approved Tech Provider with built-in pacing and safety. Where most tools stop at a single auto-reply, Inrō runs the whole funnel from first touch to paying customer.
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Spur
Free plan available
Free
€0/mo · 100 active contacts, 3 automations, no credit card, 50 AI credits
Pro
from €12.99/mo · 500+ active contacts, unlimited automations, AI agent included
Unlimited contacts in the CRM on every plan. You pay only for contacts activated in automations. Pro includes a 14-day free trial.
See full pricing →Prices shown are on annual billing with 20% off, and monthly billing is higher. AI usage is metered by credits, WhatsApp conversation fees are paid to Meta separately, and there is a 7-day free trial but no free plan.
Inrō's own benchmark data across Instagram DM automations.
Moving from Spur to Inrō makes sense when Instagram is your main channel and you want to qualify and convert in the DM rather than route buyers into WhatsApp. Connect your Instagram account through the official API, rebuild your flows as an Inrō AI agent, and turn on comment-to-DM and story-reply triggers on your top posts. Your contacts live in an Instagram CRM, and you get DM campaigns and Instagram e-commerce flows without running a separate WhatsApp and Shopify stack. If comment-to-WhatsApp sales and deep Shopify automation are central to your D2C brand, Spur remains purpose-built for that.
Choose Inrō if Instagram is your main channel and you want to qualify and convert in the DM, with comment-to-DM, story replies, DM campaigns, an Instagram CRM, and a free plan, and you serve creators, coaches, or e-commerce. Choose Spur if you are a Shopify or D2C brand that wants Instagram plus WhatsApp automation, comment-to-WhatsApp sales, cart recovery, and a shared team inbox, and you are happy to run WhatsApp as a channel.
Both automate Instagram comments, DMs, and story replies with an AI agent and the official Meta API, so it depends on your model. Inrō is the stronger choice if you want to qualify and convert inside the Instagram DM and you are a creator, coach, or business that lives on Instagram. Spur is the stronger choice if you are a Shopify or D2C brand that wants to pull buyers into WhatsApp and use deep Shopify e-commerce features.
When someone comments on your Instagram post, Spur can automatically send them a WhatsApp message with product details and a buy link, moving the sale into WhatsApp. It is Spur's signature feature and works well for D2C brands built around WhatsApp. Inrō instead keeps the conversation on Instagram and converts in the DM, which suits businesses that do not run WhatsApp.
No. Spur offers a 7-day free trial with no card, then paid plans from about $12 a month on annual billing, and its e-commerce tier with Shopify and WhatsApp starts at about $31. Inrō has a free plan that covers 100 active contacts, 3 automations, 3 DM campaigns, and 50 AI Agent credits.
Spur has four main plans: AI Acquire from about $12 a month, AI Start from $31, AI Accelerate from $127, and AI Max from $399, all on annual billing with 20% off. AI usage is metered by credits, and WhatsApp conversation fees are paid to Meta separately. Inrō prices per active contact with unlimited messaging and starts at €12.99 a month.
Yes, it is one of Spur's core strengths. Spur is Shopify-native, with cart recovery, order tracking, product cards, and revenue attribution, and it adds WhatsApp marketing. Inrō also handles Instagram e-commerce, such as product drops, discount codes, and cart recovery, but keeps it on Instagram rather than routing to WhatsApp.
Spur can be used by creators, but it is built mainly for e-commerce and D2C brands, so much of its value is in Shopify and WhatsApp features. Inrō is designed for creators, coaches, and course sellers as well as e-commerce, with an AI agent that qualifies leads and books calls rather than only selling products.
Yes. Spur is an official Meta Technology Partner and uses the official Instagram, WhatsApp, and Facebook APIs, so it avoids the account risk of unofficial bots. Inrō also runs on the official Instagram API and adds pacing controls that keep activity within safe limits.
If you want an Instagram-native AI agent that converts in the DM, Inrō. It covers comment-to-DM, story replies, DM campaigns, an AI agent that qualifies and books, and an Instagram CRM, with a free plan and pricing from €12.99. Spur remains a strong pick for Shopify and D2C brands that want Instagram plus WhatsApp sales.
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