A growing dating app needed to verify new sign-ups at scale and keep its community coming back for monthly matching events. Inrō handles both, right inside Instagram DMs.
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The challenge
As a dating app, Yoyomatch has to confirm that every new sign-up is a real person, at the pace and volume new users arrive. Checking thousands of profiles by hand was never going to scale.
Its core experience also runs on monthly matching events, which only work when the community shows up. An audience that signs up once and drifts away weakens every launch that follows.
How they use Inrō
New members are guided through verification inside an Instagram DM flow. Each sign-up is confirmed automatically in a short conversation, no matter how many arrive at once, so the team never works through a verification queue by hand.
Around each monthly event, recurring retargeting and reminder campaigns bring the existing community back, nudging members ahead of time so participation stays high month after month.
The result
To date, Yoyomatch has verified more than 15,000 profiles through Instagram DM flows, all handled automatically. The verification work that would have consumed the team now runs on its own.
Its recurring campaigns continue to drive monthly engagement, bringing the community back around each matching event instead of letting interest fade after sign-up.
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