About

Someone comments WEBINAR and gets your sign-up link in a DM. Inrō asks for their email first but never blocks the link on it. Copy the template.

Someone comments WEBINAR under your next post and gets a DM with a single button, "Send me the link". After the tap, Inrō asks for their email. Whether they type it, skip it or never reply, your sign-up link arrives next, and each tap on that link adds them to a "registered" folder.

What the template does, step by step

1. Someone comments WEBINAR

WEBINAR has to appear in a comment on the post itself, not in a reply to someone's comment. The keyword matches as a whole word in any case, so "webinar", "Webinar" and the plural "webinars" all count. Inrō sends the DM through its comment to DM feature, so nobody has to find a link in your bio. In public, it answers the comment with a random pick from three lines, "Sent you the details by DM", "Check your DMs for the link" or "Just sent it to your DMs 🙂", once the DM is sent.

Your next post is the only one it watches, counted from the date in the trigger. The date stamped there is the day you copied the template; check 1 below has you reset it just before your WEBINAR post goes live. An ad never counts as that post.

2. The first DM names the event and asks for one tap

First comes the opener, "Want a spot at Spring Webinar on Thursday at 6 pm? Tap for the sign-up link.", with one button below it, "Send me the link".

The button is there because a comment only buys you one message. Meta's private replies let a business write once to a commenter and keep writing only after a reply (Meta for Developers, checked 22 October 2026). Here the reply is a tap, and the email question rides on it. The button stays open for 6 hours; anyone who has not tapped by then gets nothing further.

On timing, the median time from trigger to conversion was 65 seconds among the converted conversations in Inrō's DM Benchmark, so the 2-hour waits leave plenty of room. That is the benchmark's pace, not this template's.

3. One question: their email, never a gate

After the tap, the "Ask for information" step takes over: the builder step that sends a question, waits for the reply and saves the answer. Here it asks: "What's your email? The sign-up link comes right after."

An address typed inside a sentence still counts, as in "sure, it's ana@example.com". Inrō saves it as their email, one of the contact properties it keeps on each person. If the reply holds no address, Inrō asks once more: "That doesn't look like an email. Try again, or reply SKIP to get it without one." A second reply without one, SKIP or anything else, moves straight on to the sign-up link. Nobody is stuck behind the question.

AI credits are charged for reading the reply only when an email turns up in it. With no credits left, Inrō still spots an address by its format.

4. Silence for 2 hours still gets the link

Some people tap the button and then never answer. They get the sign-up link anyway, 2 hours after the question. Those 2 hours start when the question goes out, and a retry does not restart them. While the question waits, the template sends no reminder.

5. The sign-up card, the "registered" folder and one nudge

The link arrives as a card titled "Spring Webinar", with "Thursday at 6 pm" underneath and the button "Save my spot". Each path has its own card, with the same texts.

A tap on "Save my spot" adds the person to the folder "Spring Webinar: registered", even if they tap it later. Your sign-up link works as a trackable link: Inrō sees the tap, not whether they finished the form on your registration page.

People who reached the card through the question, with an email or after the retry, get one nudge if they have not tapped within 2 hours: "No rush. The sign-up link is above if you still want a spot." People who stayed silent get the card and no nudge. The 2 hours is only the wait before that nudge; the link keeps working after it.

What to change before you turn it on

WEBINAR is already the keyword, the next post is the target, replies to other comments are ignored, and each person passes through once.

Settle these six points before the event post goes up:

The trigger date. The comment trigger keeps its date under "Select the posts", in the "Next post only" option. Press Reset date, then Save scenario, just before you publish your WEBINAR post, so the flow counts from that moment.
The keyword. WEBINAR works, or choose one word per event. Put it in your caption so people know what to type. For help choosing, try the comment-to-DM keyword planner.
Event name, day and time. Swap "Spring Webinar on Thursday at 6 pm" for your event's name, day and time.
Both sign-up cards. Each path has its own card, so edit the title, the subtitle and the address twice. The address is an example (an inro.social URL with tracking tags); paste your registration page into both.
The folder. Rename "Spring Webinar: registered" in both folder steps. When you copy the template, Inrō creates a folder with that name if you do not have one yet.
Turn it on. Your copy starts turned off.

Optional: rewrite the three public replies. The waits are adjustable too: 6 hours for the button, 2 hours for the email, 2 hours before the nudge. Running workshops or cohort calls? Instagram automation for coaches has more flows built for them.

A version for local businesses

Same steps, different wording, folders and resource. The name below opens that version to copy.

Local businesses: your next in-person event. Keyword RSVP (a whole word, any case, plurals count). First DM: "Want a spot at Spring Workshop on Saturday at 10 am? Tap for the RSVP link." with "Send me the link". The card says "Spring Workshop", "Saturday at 10 am", "Save my spot", and a tap adds the person to "Spring Workshop: registered". Put in your own event, time and link. Local business version

Best tips for your scenario

Make one copy per event. Give each copy its own keyword and folder name. The template runs once per person, so someone who went through it for your last webinar gets nothing from the same copy; a fresh copy starts clean, and the folder name tells you which event each tap belongs to.
Keep the button and make the first DM specific. The "Send me the link" tap is how the person opts in to the conversation, and the email question and the link come after it. With the event name, day and time in that line, people know what the tap signs them up for.
Copy early, but date the trigger late. Building the copy a week ahead is fine, as long as the date in the trigger is refreshed on the day: press Reset date, then Save scenario, just before the announcement post goes up. Otherwise any post you publish in between becomes the watched post instead.
Show the keyword where people look. Write WEBINAR in the caption and put it on screen in a Reel, so nobody has to guess what to comment. The comment-to-DM caption generator drafts a caption around it.
Get an email when someone taps the link. Add a "Send email" step after the folder step on both paths, with your address in it, and you get a note each time someone taps "Save my spot". The folder itself sits in your inbox and CRM, where you can open the list of people who tapped at any time.

FAQ

Can people sign up without sharing an email?

Yes. The email question never blocks the sign-up link: a second reply without an address, or 2 hours of silence, sends the card anyway. The registration itself happens on your sign-up page.

Where are the emails saved?

Each email is saved on the person's contact in Inrō as their email. You can export your contacts as a spreadsheet, and the email is one of its columns.

Does it work with a Zoom or Teams registration page?

Yes. The card opens whatever address you paste, so a Zoom, Teams or website registration page all work. Inrō records the tap on the link, not the registration itself.

How do I promote a webinar on Instagram?

With this template: post about the webinar, ask people to comment WEBINAR, and each one gets the sign-up link in their DMs. For the full plan before and after the event, read the webinar signup automation guide.

Not sure how it work?

Read posts about templates on our blog.

Read post

Become a creator

Submit your template to the Inrō template gallery and get featured – all in just a few clicks.

Affiliate program

Get webinar sign-ups from Instagram comments