DM campaign

A DM campaign is a message you send to a group of Instagram contacts you choose, at a time you choose. It does not wait for the contact to do anything first. In Inrō you build DM campaigns for your Instagram contacts on the Campaigns page, then send them now or schedule them.

How is a DM campaign different from an automation?

An automation on the Scenarios page starts from a trigger, such as a contact commenting on a post or sending you a DM. A campaign starts when you press Send campaign, or at the date you scheduled.

A campaign can be a single message or several steps with delays and branches. You build it in the same flow builder as a scenario.

Who receives a DM campaign?

The contacts you pick under Send campaign to: saved audience segments, CRM folders or both. Under Don't send campaign to, you leave others out.

Inrō then narrows the list:

• Only contacts whose status is Active get the campaign. Anyone who opted out of your DMs is left out.
• A contact receives a given campaign once, even if they sit in two of your lists.
• Tick Exclude contacts who have received a campaign in the last 72 hours to give recent recipients a break (Inrō campaign editor, checked 1 October 2026).

Meta still decides whether each DM is delivered, under the 24-hour messaging window.

What happens when you press send?

Inrō fixes the recipient list at that moment and sends to it in batches, through a batch task.

A contact the campaign messages counts as a contact activation once per billing period, so a contact already activated this period adds nothing. If your plan's cap is reached partway, the remaining contacts show as Limit reached, and Resend to these contacts sends to them later.

How do you stop a campaign?

To stop a campaign for everyone it has not reached yet, use Cancel campaign. Through the Inrō API or the Inrō MCP server, you can also set a campaign to stop for a contact when they reply, and to start a scenario of your choice when they do. The API and MCP server are not part of the Free plan. More terms like this one are in the Inrō automation glossary.