Zorcha gives you unlimited DMs on a free plan. Inrō gives you an AI agent that qualifies whoever replies. The question is not how many messages you can send, it is what happens after the first one, and that is where the two tools separate.
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Zorcha is an Instagram DM automation tool built around comment-to-DM flows, Story reply automation, a follow-before-DM gate, and AI FAQ answering. Every plan includes unlimited DMs, including the free one. Pricing is a flat monthly fee: Free at $0 with 3 automations and 15,000 AI credits, Pro at $14.99 with unlimited automations and the follow gate, Ultimate at $39.99 which adds follow-up messages, and Business at $109.99. Zorcha's AI is metered in credits rather than messages, from 15,000 on the free plan to 7.5 million on Business. Its conversational AI, called AI Conversations, is marked coming soon on every tier, including Business.
Inrō is an Instagram-first DM automation and AI agent platform for businesses that treat Instagram as a real sales channel. It captures intent from comments, Story replies, Lives, mentions, inbound DMs, and click-to-DM ads, then qualifies each lead, answers questions, and books or sells through an AI agent that speaks in your brand voice. Every conversation feeds a full Instagram CRM with tags, segments, and DM campaigns, plus 8,000+ integrations through Make. Inrō is a Meta-approved Tech Provider with built-in pacing and safety. Where most tools stop at a single auto-reply, Inrō runs the whole funnel from first touch to paying customer.
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Zorcha
Free plan available
Free
€0/mo · 100 active contacts, 3 automations, no credit card
Pro
from €12.99/mo · 500+ active contacts, unlimited automations, AI agent included
Unlimited contacts in the CRM on every plan. You pay only for contacts activated in automations. Pro includes a 14-day free trial.
See full pricing →Zorcha prices in USD and meters AI in credits rather than messages. Unlimited DMs are included on every plan, including the free one. AI Conversations, its conversational AI, is listed as coming soon on all four tiers.
Inrō's own benchmark data across Instagram DM automations.
Rebuild your comment-to-DM and Story flows in Inrō, then let the AI agent handle the conversation instead of answering FAQs one question at a time. Instagram's API does not allow contact lists to be imported into any tool, so your Inrō CRM rebuilds as people engage. You stay on Meta's official API throughout the move.
For businesses that want Instagram DMs to qualify and convert, Inrō is the better choice in 2026. Its AI agent works from your knowledge base, qualifies the lead, sends the conversion link, and books the call, and every contact lands in an Instagram CRM you can segment and re-engage with DM campaigns. Zorcha sends unlimited DMs on every plan, including its free one, and gates links behind a follow from $14.99, but the conversation stops there: no CRM to speak of, no campaigns, and a conversational AI listed as coming soon on all four tiers. Unlimited sending is only worth what the reply is worth. Choose Inrō if Instagram is a revenue channel, and Zorcha if one automatic reply is the whole funnel.
Zorcha runs comment-to-DM and Story reply automations, gates links behind a follow, and answers FAQs with AI. Inrō adds an AI agent that qualifies leads and books calls, triggers on Lives, mentions, inbound DMs, and click-to-DM ads, an Instagram CRM with tags and segments, outbound DM campaigns, and 8,000+ integrations through Make.
Zorcha's free plan is $0 with 3 automations, unlimited DMs, AI FAQs, and 15,000 AI credits. Pro is $14.99 a month for unlimited automations and the follow-before-DM gate. Ultimate is $39.99 and adds follow-up messages. Business is $109.99 with 7.5 million AI credits.
Not yet. Zorcha's shipped AI is AI FAQs, which answers common questions. AI Conversations, its conversational AI, is listed as coming soon on every plan, including the $109.99 Business tier. Inrō's AI agent qualifies leads, handles objections, and books calls today.
The free plan includes 50 AI agent credits. On the Pro plan at €12.99 the AI agent is included with no credit cap, so a long conversation costs the same as a short one. Zorcha meters AI in credits on every plan, from 15,000 to 7.5 million.
Yes, for what it does. It includes unlimited DMs, three automations, AI FAQs, and 15,000 AI credits. It excludes the follow-before-DM gate and follow-up messages, which require paid plans.
No. Instagram's API does not allow contact lists to be imported into DM automation tools. Your Inrō CRM rebuilds automatically as people engage with your automations.
Inrō. It covers comment-to-DM and Story replies, then adds an AI agent that qualifies and books, triggers across every Instagram surface, an Instagram CRM, DM campaigns, and pacing controls on every plan.
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