How Kidnest turned one Instagram post into 100 direct sales

The parent-coaching creator was capping organic engagement with manual follow-up. A comment-to-DM flow on a single post produced 2,000 comments and 100 sales.

100
direct sales from one post
2,000
comments captured
0
manual follow-up
At a glance
Customer
Ioannis Glossopoulos (Kidnest.gr)
Instagram
@kidnestgr
Industry
Creators
Goal
Course and product sales
Features used
Comment-to-DM
Story reply automation
Keyword triggers
Follow-up sequences

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The challenge

Ioannis Glossopoulos, the psychologist behind Kidnest.gr, sells courses, products and webinars to a large Instagram audience. The organic engagement was there, but following up with every interested person by hand capped how much of that interest became sales.

How they use Inrō

Comment-triggered DM flows and Story-reply sequences now handle the follow-up automatically. When a post invites people to comment a keyword, everyone who does gets the link and the next step in a DM instantly, at any scale, with further integrations being explored.

The result

A single post using the call to action "Comment SELF to get the link" generated 2,000 comments and 100 direct sales, all handled through automated DMs rather than manual replies.

Last updated
June 24, 2026
Industry
Creators

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