Inrō is the better fit if Instagram is where you sell and you want an AI agent, a CRM, and DM campaigns. Interakt is the better fit if WhatsApp is your main channel and you want one shared inbox for WhatsApp and Instagram, as long as you are comfortable paying per WhatsApp template message on top of the plan.
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Interakt is a WhatsApp-first messaging platform that also connects Instagram, built around a shared team inbox, chatbot flows, and bulk WhatsApp campaigns. Plans are billed quarterly in USD: Starter at $69, Growth at $149, Advanced at $189, and Enterprise on request. Starter covers one channel; both channels start on Growth. There is also a separate Instagram-only plan at ₹999 a month covering unlimited DMs and comments, giveaway automation, and custom auto-replies. On top of the plan fee, WhatsApp template messages are billed per message, and only the Enterprise tier removes template markups. There is no permanent free plan, only a free trial.
Inrō is an Instagram-first DM automation and AI agent platform for businesses that treat Instagram as a real sales channel. It captures intent from comments, Story replies, Lives, mentions, inbound DMs, and click-to-DM ads, then qualifies each lead, answers questions, and books or sells through an AI agent that speaks in your brand voice. Every conversation feeds a full Instagram CRM with tags, segments, and DM campaigns, plus 8,000+ integrations through Make. Inrō is a Meta-approved Tech Provider with built-in pacing and safety. Where most tools stop at a single auto-reply, Inrō runs the whole funnel from first touch to paying customer.
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Interakt
Free plan available
Free
€0/mo · 100 active contacts, 3 automations, no credit card
Pro
from €12.99/mo · 500+ active contacts, unlimited automations, AI agent included
Unlimited contacts in the CRM on every plan. You pay only for contacts activated in automations. Pro includes a 14-day free trial.
See full pricing →Interakt bills quarterly in USD, with a separate Instagram-only plan priced monthly in rupees. WhatsApp template messages cost extra per message, quoted for Indian destination numbers, and service conversations are free. There is no permanent free plan, only a free trial.
Inrō's own benchmark data across Instagram DM automations.
Rebuild your Instagram auto-replies in Inrō, then add the AI agent, DM campaigns, and the CRM on top. Instagram's API does not allow contact lists to be imported into any tool, so your Inrō CRM rebuilds as people engage. If WhatsApp is still a real channel for you, keep Interakt for WhatsApp and run Instagram on Inrō. You stay on Meta's official API throughout the move.
For businesses that sell on Instagram, Inrō is the better choice in 2026: it triggers on comments, Stories, Lives, mentions, and click-to-DM ads, its AI agent qualifies leads and books calls rather than running a chatbot flow, it sends proactive DM campaigns to Instagram segments, and it charges per contact activated with no per-message fees. Interakt is the better choice if WhatsApp is your main channel and you want one shared team inbox across WhatsApp and Instagram, with catalogs, payments, and APIs, though its plans are billed quarterly from $69 and WhatsApp template messages are charged per message on top, with markups removed only on Enterprise. Choose Inrō if Instagram is a revenue channel, and Interakt if it is one inbox alongside WhatsApp.
Interakt is a WhatsApp-first messaging platform with a shared inbox and chatbot flows that also connects Instagram. Inrō is Instagram-first: triggers across comments, Stories, Lives, mentions, and ads, an AI agent that qualifies and books, an Instagram CRM, and outbound DM campaigns.
Interakt bills quarterly in USD. Starter is $69 for one channel, Growth is $149 for both channels, Advanced is $189, and Enterprise is on request. A separate Instagram-only plan costs ₹999 a month plus taxes. WhatsApp template messages are billed per message on top of the plan.
WhatsApp template messages are charged per message on top of the plan fee, priced by template type, and only the Enterprise tier removes template markups. Instagram DMs are not billed per message. Inrō charges per contact activated in automations, with unlimited messaging and no per-message fees.
Interakt advertises FAQ automations, linear chatbot flows, and branching flows with API calls and conditions. It does not advertise a conversational AI agent that qualifies a lead and books a call inside the DM, which is what Inrō's AI agent does.
Interakt's campaigns are WhatsApp campaigns, including bulk sends on Starter and advanced campaigns from Growth. Inrō sends proactive DM campaigns to segments of your Instagram audience.
Yes. The free plan includes 100 active contacts, 3 automations, and 3 DM campaigns per month, with no credit card required. Interakt offers a free trial and no permanent free plan.
No. Instagram's API does not allow contact lists to be imported into DM automation tools. Your Inrō CRM rebuilds automatically as people engage with your automations.
Inrō, for Instagram. It adds Instagram-native triggers, an AI agent that qualifies and books, an Instagram CRM, and DM campaigns, at one monthly price with no per-message charges.
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