Inrō is the self-serve AI agent for Instagram; Drop is an enterprise social-commerce platform for brands running paid click-to-DM campaigns. If you want an AI agent you can start free, Inrō is the more accessible choice.
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Drop is an enterprise social-commerce platform that helps brands and retailers sell through Instagram DMs. It focuses on click-to-DM advertising, DM campaigns and broadcasts, subscriber growth, and a social CRM, with AI-assisted flow building, segmentation, and audience targeting. Drop is Meta-approved and used by brands such as ASICS, Galeries Lafayette, and Hot Topic. It is sold through a sales-led motion with a 14-day trial, self-serve plans from $99 a month, and custom enterprise contracts, and it is Instagram-first with a focus on paid and organic social campaigns.
Inrō is an Instagram-first DM automation and AI agent platform for businesses that treat Instagram as a real sales channel. It captures intent from comments, Story replies, Lives, mentions, inbound DMs, and click-to-DM ads, then qualifies each lead, answers questions, and books or sells through an AI agent that speaks in your brand voice. Every conversation feeds a full Instagram CRM with tags, segments, and DM campaigns, plus 8,000+ integrations through Make. Inrō is a Meta-approved Tech Provider with built-in pacing and safety. Where most tools stop at a single auto-reply, Inrō runs the whole funnel from first touch to paying customer.
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Drop
Free plan available
Free
€0/mo · 100 active contacts, 3 automations, no credit card, 50 AI credits
Pro
from €12.99/mo · 500+ active contacts, unlimited automations, AI agent included
Unlimited contacts in the CRM on every plan. You pay only for contacts activated in automations. Pro includes a 14-day free trial.
See full pricing →Drop has no free plan but offers a 14-day trial. Prices are per site, in USD.
Inrō's own benchmark data across Instagram DM automations.
Moving from Drop to Inrō makes sense when you want a conversational AI agent and a self-serve, lower-cost setup rather than an enterprise campaign platform. Connect your Instagram account through the official API, rebuild your opt-in flows as Inrō automations, and set up the AI agent with your knowledge base so it can qualify and book inside the DM. Your contacts live in Inrō's CRM, and you keep comment-to-DM, story replies, and DM campaigns without the enterprise contract and per-subscriber pricing.
Choose Inrō if you want a conversational AI agent that qualifies and books in the DM, a free plan, and self-serve pricing from €12.99. Choose Drop if you are an enterprise brand or retailer running paid click-to-DM ad campaigns at scale, want dedicated white-glove service, and are comfortable with per-subscriber pricing that starts at $99 a month with no free plan.
It depends on who you are. Inrō is the stronger choice for creators, coaches, agencies, and growing brands that want a conversational AI agent, a free plan, and self-serve pricing. Drop is the stronger choice for enterprise brands and retailers running paid click-to-DM ad campaigns at scale who want dedicated, white-glove service and are comfortable with enterprise pricing.
No. Drop offers a 14-day trial, and its paid plans start at $99 a month on the Starter tier for up to 2,000 subscribers. Inrō has a free plan that covers 100 active contacts, 3 automations, 3 DM campaigns, and 50 AI Agent credits, with no credit card required.
Drop prices by subscriber. Starter is $99 a month for up to 2,000 subscribers, Scale is $249 for up to 7,000, and Enterprise is custom, with per-subscriber overage from about $0.05 down to $0.02 as your list grows. Drop also lists sales-volume-based annual enterprise plans, reported around $14,388 a year for up to $100K in sourced sales and $32,388 for up to $500K. Inrō prices per active contact with unlimited messaging and starts at €12.99 a month.
Drop has AI features for building flows, segmenting audiences, and targeting, and its top tiers add advanced AI targeting. It does not run a conversational AI agent that holds a back-and-forth in the DM to qualify a lead and book a call. Inrō's AI agent does exactly that, working from your knowledge base to answer questions, handle objections, and send the booking or checkout link.
Yes. Drop is Meta-approved and runs on the official Instagram API, and it lists enterprise security practices including GDPR compliance, with SOC 2 and CCPA noted as in progress. Inrō also runs on the official Instagram API and adds pacing controls that keep activity within safe limits.
Yes, that is one of its core strengths. Drop is built around click-to-Direct ad campaigns that move people from Meta ads into Instagram DMs, and it reports strong results for brands running paid social. Inrō supports click-to-DM entry points too, but its focus is the organic funnel and the AI agent that qualifies and converts once the conversation starts.
Yes. Drop works without Shopify, though its ecommerce integrations are a growing list. Inrō integrates with Shopify, Stripe, Calendly, and 8,000+ apps through Make, so a DM can become a booking or a paid order without leaving the conversation.
Inrō, if you want a conversational AI agent, a free plan, and self-serve pricing rather than an enterprise campaign platform. It covers comment-to-DM, story replies, and DM campaigns, adds an AI agent that qualifies and books, keeps contacts in an Instagram CRM, and runs on the official Instagram API.
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