Nona Source wanted to turn organic Instagram interest into registrations for a private sales event. One post and an automated DM flow did all the qualifying and sign-ups.
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Automate Comments and DMs in 5 Minutes
Someone comments on your IG post. They get a DM instantly. You do nothing.
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The challenge
Nona Source, the LVMH-owned platform for reselling deadstock luxury fabric, was preparing a private sales event. The brand had strong organic interest on Instagram but no automated way to turn that attention into qualified registrations. Handling sign-ups through manual back-and-forth would have capped the numbers and let warm interest cool before the event.
How they use Inrō
A single organic Instagram post acts as the trigger. When followers engage, an automated DM flow opens a conversation, qualifies each person, and walks them through registering for the private sale, with no manual outreach from the team.
The result
The post set off more than 1,500 automations and captured 660 leads. Of those, 22% converted into full registrations for the private sales event, all from one piece of organic content rather than paid reach or manual follow-up.
Turn one post into a room full of registrations
Free plan available · Meta Tech Provider · Setup in 5 minutes
Attract more leads, target them with DM marketing, and automate your interactions on Instagram!
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