The independent artist wanted to turn followers into identified fans and close the gap between Instagram engagement and Spotify. Surveys, segmentation and pre-saves did it.
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The challenge
Jai Nova had an engaged social following but little idea who those fans actually were. The artist wanted to identify real fans, involve superfans in the creative process, and stop losing people in the gap between Instagram engagement and Spotify activity.
How they use Inrō
Fan polls and sneak-peek surveys turn passive followers into identified, engaged fans and pull superfans into creative decisions. A Spotify pre-save integration links Instagram interest directly to streaming. Behind the scenes, a Make-powered setup segments fans by location, engagement and pre-save activity into CRM-style folders, and recurring touchpoints keep the relationship warm between releases.
Inrō is a platform that improves direct engagement between artists and their fans. Last year I tripled my streaming growth, it bridged my social-media followers with Spotify listeners and helped me identify who my true superfans are.
The result
Fan surveys see 85 to 90% open rates, and among already-engaged fans response rates approach 100%. Within three months, the approach drove threefold growth in both Spotify followers and total streams.
Turn followers into fans who actually stream
Identify your real fans, drive pre-saves, and grow on Spotify from your DMs.
Attract more leads, target them with DM marketing, and automate your interactions on Instagram!
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