An Instagram webhook is the update Meta sends to a connected app when something happens on a professional account, such as a DM or a comment. Inrō's comment and DM automations start from these updates.
An Instagram webhook is the message Meta sends to a connected app when something happens on your professional account: a new DM, a comment, a reaction. Inrō's comment and DM automations start from them, whether you build them in the app or have an AI assistant build them through the Inrō MCP server.
Meta posts a JSON update to the app's server, which must answer 200 OK (Meta's guide to setting up Instagram webhooks, checked 1 October 2026). Meta lists 15 webhook fields for Instagram, among them messages, comments, live_comments, mentions and messaging_postbacks (Meta, Instagram webhook fields, checked 1 October 2026). Per the Meta webhooks reference for Instagram, a comments update carries:
A DM update carries the sender, a timestamp and the message with its id. What a story tag carries is in the story mention entry. No field announces a new follower, which is why a follow gate asks Instagram directly.
Yes. Meta retries a delivery that fails, then drops it after 36 hours, and asks apps to remove duplicates themselves (Meta's webhooks setup guide, checked 1 October 2026).
Inrō removes duplicate deliveries, so the same comment or message does not start a scenario twice.
Automations that would have run while your account is disconnected wait with the status Disconnected, for a limited time. After you reconnect, open the scenario and choose Run paused executions: you pick which paused runs go now, and the rest are cancelled.
A different thing: Inrō's Webhook is called trigger lets your own site or tools start a scenario, through Inrō integrations. For other terms, see the Inrō automation glossary.
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