WeInk had a large Instagram contact base and a goal — more app installs, without anyone messaging people by hand. A proactive Inrō DM campaign did the outreach for them.
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The challenge
WeInk had already built a large Instagram audience and a base of contacts who'd engaged with the app — but that audience was sitting idle. The team wanted to convert those existing contacts into app installs.
The catch: reaching thousands of people one by one wasn't realistic. Manual outreach doesn't scale, and the audience would go cold long before anyone could work through the whole list.
How they use Inrō
WeInk used Inrō to run a proactive DM campaign across its existing Instagram contacts. Rather than a generic blast, each message was personalized and sent automatically — reaching the entire base in a fraction of the time manual outreach would take, with a clear prompt to install the app.
No one on the team had to send a single message by hand.
I used to do this manually. Inrō saves me at least 2 hours everyday.
The result
The campaign reached 6,216 contacts — and the engagement followed: 90% of recipients opened their message, and 22% replied and moved into a conversation, levels email rarely comes near. That activity drove a significant increase in app installs, all from an audience WeInk already had but hadn't been able to mobilise at scale.
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