How a Miami plastic-surgery clinic captured 500 leads in two weeks

Dr. Alvarez's practice draws a steady stream of Instagram inquiries from prospective patients in both English and Spanish — questions about procedures, pricing, and booking. Every message had to be read, understood, and answered by hand.

With the inbox staffed only during business hours, messages piled up overnight and during busy clinic days. Leads went cold, follow-ups slipped, and the team spent hours triaging DMs instead of caring for patients.

The practice now runs its entire Instagram inbox through Inrō. A conversational AI agent greets every inquiry, detects whether the patient is writing in English or Spanish, and routes the conversation accordingly.

It captures lead details automatically, follows up whenever information is missing, and nurtures prospects toward booking. Qualified leads sync straight into the clinic's CRM and a Google Sheet, and the team gets a real-time alert the moment a high-intent patient comes through — so no opportunity waits on a human to notice it.

In its first two weeks on Inrō, the clinic handled roughly 1,000 inbound DMs end-to-end and captured around 500 qualified leads — without a staff member touching the inbox. The hours the team had spent on manual DM handling and repetitive questions were eliminated, freeing the front desk to focus on patients in the building rather than messages in the queue.

Because the agent works in both English and Spanish around the clock, inquiries are now answered instantly at any hour — not only during business hours.