The UK property educator had high engagement but no way to scale it. Around 80 always-on automations now capture, qualify and nurture leads in the founder's voice.
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Automate Comments and DMs in 5 Minutes
Someone comments on your IG post. They get a DM instantly. You do nothing.
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The challenge
Harvey Growth runs on heavy Instagram and YouTube content and earns high engagement, but had no scalable way to turn a comment or Story reply into a qualified, nurtured lead or a booked call. Doing it by hand meant DMing every interested person individually.
How they use Inrō
The brand runs around 80 always-on automations. About 70 are content-specific comment-to-DM flows that deliver the requested resource, capture an email and tag the contact by interest. A custom AI agent then qualifies and nurtures inbound DMs in the founder's voice and offers a discovery-call link to interested contacts. A multi-touch follow-up sequence keeps leads warm, and workshop campaigns handle registration, reminders and post-event follow-up across the whole database.
The result
The database grew to more than 12,900 contacts captured automatically from organic engagement, segmented into 96 audiences. Over 50,000 campaign DMs have gone out at 40 to 60% open rates, and a single interest campaign reached 7,419 contacts and flagged 1,537 as interested. Each workshop cycle draws 200 to 400 live attendees and roughly 5 to 10 coaching deals at about £2,000 to £3,000 each.Disclosure line (recommend keeping on-page for accuracy): workshop attendance, deal count and deal value are reported by the customer and are not tracked within Inrō.
Turn your content engagement into a lead machine
Capture, qualify and nurture leads in your voice with always-on DM automations.
Attract more leads, target them with DM marketing, and automate your interactions on Instagram!
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