Looking for the latest Instagram new update? This 2025 monthly hub tracks changes to fonts, layouts, Friends tab, Reels metrics, and new account onboarding, plus quick tips to adapt fast.
Instagram launches an iPad app optimized for larger screens with a Reels-first home, Stories on top, side-by-side messaging/notifications, and a Following tab (All / Friends / Latest).
Action to take: If you post long-form verticals, add captions and strong openers, Reels are now literally the front door on tablets.
A new retention chart lands in Reels Insights; Instagram confirms skip rate is replacing view rate to better reflect early bounces.
Action to take: Re-edit openings to hook within 0–3s; test punchier first frames and faster cuts.
Instagram rolls out a Friends tab that prioritizes content from people you interact with most. Think “relationship graph” vs. Explore’s “interest graph.”
Action to take: Publish shareable, personal-feeling posts (behind-the-scenes, quick wins, POVs) designed to be sent in DMs—the Friends tab amplifies content with high interpersonal signals (sends, replies).
A new Maps experience helps users discover nearby places and geo-tagged posts/reels. Strong win for hospitality, retail, venues, and events.
Action to take: Add precise geotags, keep opening hours and category accurate, encourage UGC with location stickers, and post local “what’s on” reels to ride neighborhood intent.
A built-in Reposts tool makes it easy to reshare favorite content to your profile without workarounds.
Action to take: Create a repost cadence: spotlight customers, partners, and creators each week. Use reposts → DM CTA (“Reply ‘menu’ for today’s specials”) to convert attention.
Instagram now restricts Live to public accounts with 1k+ followers, aligning with TikTok’s threshold.
Action to take: If you’re below 1k, plan co-lives with partners or focus on broadcast channels and Stories Q&As instead.
Instagram surfaces new performance views, including audience growth indicators in Insights.
Action to take: Add follower growth per post to weekly reports; prune formats that grow slowly.
Public posts from Business/Creator accounts can now appear in Google Search (effective July 10).
Action to take: Treat captions like SEO snippets—add category + location keywords; ensure alt text and profile fields are descriptive.
More creators get Trial Reels—publish to non-followers first, then decide to share to your audience.
Action to take: A/B test hooks/thumbnails before pushing to followers; retire under-performers.
Instagram’s standalone Edits app keeps shipping: teleprompter, AI restyle options, and workflow tweaks (availability varies).
Action to take: Move basic editing into Edits to speed up production; standardize formats (hook → value → CTA).
Instagram continues to emphasize DM features and streamlines onboarding for new accounts (creator/business prompts vary by region). (Ongoing; details shift as tests roll out.)
Action to take: Build DM-first CTAs into posts and Stories (polls, “Reply to get X”, broadcast channels).
Instagram formally launches Edits, a mobile video editor tightly integrated with IG creation.
Action to take: Create a brand style kit inside Edits (fonts, lower thirds, transitions) to keep reels consistent.
If you use Instagram to connect with customers, fans, or your community, you’re leaving opportunities on the table. That’s where Inrō comes in — it’s the all-in-one DM automation platform built for Instagram. Automatically reply to comments, Story mentions, and DMs in real time, send the right link when interest is highest, and grow your contact list without lifting a finger. Whether you sell products, promote events, or just want deeper engagement, Inrō makes sure no warm lead slips away.
The iPad app rollout, plus Reels retention and skip rate metrics expanding in Insights.
Update your app; some features are phased rollouts or A/B tests, so availability varies by account/region.
Yes, 1,000+ followers and a public account are now required to go Live.
Yes. With Google indexing of public Business/Creator posts, treat captions like search-optimized snippets.
What is Edits?
Instagram’s standalone video editor built for mobile creators, available on iOS/Android.
Join marketers insights & strategies weekly
By entering your email address above and clicking Subcribe, you consent to receive marketing communications (such as newsletters, blog posts, event invitations and new product updates), and targeted advertising from Inrō from time to time. You can unsubscribe from our marketing emails at anytime by clinking on the "Unsubscribe" link at the bottom of our emails. For more information about how we process personal information and what right you have on this respect, please see our Privacy Policy.
Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!
Simple Marketing
Automation for Instagram
.jpg)