Full guide to Instagram's repost button. How to repost a Reel or post, remove any repost, fix blurry reposts, and turn reposts into DMs.
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TL;DR
Quick answer
To repost on Instagram, tap the two-arrow loop icon below any public Reel or feed post, add an optional note, and tap Save. Your repost lives in a Reposts tab on your profile and stays there until you remove it.
To remove a repost, open the reposted content, tap the same icon, and confirm. The original creator is notified both when you repost and when you remove the repost, so there is no silent repost.
Your reposts are driving comments. Capture every one as a lead.
When someone reposts your Reel, the comment spike can be huge. Inrō auto-sends a personalised DM to every commenter with your link or offer, in seconds.
Instagram has finally introduced a repost button, bringing the platform closer to TikTok’s repost tool and X’s (formerly Twitter) retweet function. This update means you can now share someone else’s public Reel or feed post directly to your profile feed—credited to the original creator—without third-party apps or awkward workarounds.
For years, resharing on Instagram was limited to Stories or downloading and uploading someone else’s content (often with quality loss). Now, the Instagram repost feature is built-in, easy to use, and could change how creators, brands, and everyday users amplify content.
Instagram's repost function lets you reshare public Reels and feed posts directly to your own profile feed. The shared content:
It is not the same as Share to Story. A Story share disappears in 24 hours. A repost stays on your profile until you remove it.
A few mechanics worth knowing:
Tapping the repost button shares another creator's public Reel or feed post to your own followers' feeds, with automatic credit to the original creator. The reposted content appears in a Reposts tab on your profile and stays there permanently until you remove it. The original creator is notified when you repost and again if you remove it. Your own followers do not receive a notification — the content simply appears in their feed.
The new repost button doesn’t replace Story resharing:
The content disappears from your feed and from your followers' feeds. It stays on the original creator's profile. The creator also receives a second notification that you removed the repost.
Yes, and they'll know both times.
When you repost someone's content, Instagram sends them a notification. When you remove that repost, Instagram sends them a second notification. This applies even if you repost and immediately unrepost within seconds.
There is no way to repost silently or to undo a repost without the original creator being notified. Accidentally tapping the repost icon does not create a "silent" repost — the notification fires at the moment of the repost, before you have a chance to remove it.
The practical implication: if you accidentally repost and then immediately unrepost, the original creator receives two notifications — one saying you reposted, one saying you removed it. They will know you did it. There is no workaround.
No. Instagram does not offer a bulk remove option for reposts inside the app. You have to open each reposted Reel or post and remove it individually from the Reposts tab on your profile.
Third-party "Instagram repost remover" apps and browser extensions exist but most break Instagram's terms of service and can get your account flagged or shadow-banned. The safest method is the manual one, even if you have dozens of old reposts to clean up.
No. You cannot disable the repost button on individual public Reels or feed posts. The only way to prevent your content from being reposted is to switch your account to private. Private accounts cannot be reposted by anyone.
Yes, every time. Instagram sends a notification to the original creator in three situations:
There is no silent repost. If you accidentally tap the repost icon, the creator gets notified, and then gets notified again when you remove it. The notification includes your username and links to the reposted content.
Your own followers do not receive a push notification when you repost something. The reposted content appears in their feed like a regular post. Only the original creator gets a direct notification.
Blurry reposts almost always come from one cause: you used a screenshot or a third-party downloader instead of the in-app repost button.
Instagram's built-in repost pulls the original video or photo file at full quality. Screenshots and external downloads compress the file, often twice, which is where the quality loss happens.
The fix: delete the low-quality version, open the original post or Reel, and use the repost icon directly.
If you used the official repost button and the result is still blurry, check that:
Reposts are a new discovery surface on Instagram. Here is what they unlock.
When someone reposts your content, it shows up in feeds that do not follow you yet. That drives profile visits, follows, and, most importantly, inbound comments and DMs.
For brands focused on organic reach, reposts are the closest thing Instagram has ever had to a retweet. Pairing them with a clear conversion path is how creators turn borrowed reach into email addresses and sales. For a full playbook on this, see our guide on getting organic leads from Instagram.
A repost publicly credits the original creator, which makes it a strong community gesture. Creators and customers notice when you repost them, and the tag back to their profile often triggers a follow or a DM.
A curated repost strategy fills gaps between original posts without forcing daily production. The trade-off: reposts still sit under your profile, so quality matters.
When a repost goes wide, your comment section blows up. This is the moment most creators and brands lose leads, because replying to hundreds of comments manually is impossible and the DMs get buried.
Here is what happens to 200 new commenters after a repost spike, depending on your setup:
Automation is not optional at scale. The moment your content starts getting reposted regularly, manual replies become the bottleneck between reach and revenue. The comment-to-DM trigger is the single setup that turns a viral repost into actual leads.
Yes—reposting with Instagram’s built-in button is free. There’s no need for paid third-party apps.
Reposting is powerful for reach, but reach alone doesn't convert. The creators and brands getting the most value from Instagram's repost feature are combining it with DM automation to capture every interaction it generates.
Here's how it works in practice:
Example: A creator posts a Reel about their morning routine. It gets reposted 40 times. Suddenly 300 people are commenting "what supplement is that?" instead of the usual 30. With a comment-to-DM automation set up in Inrō, every single one of those commenters instantly receives a DM with the product link, automatically, while you sleep. Reels are the most reposted content format on Instagram, if you're not already using them to generate leads, read our guide on how to generate leads from Instagram Reels before setting up your automation
Reposting creates the reach. Inrō captures it.
The Instagram repost button may seem like a small change, but it signals a shift toward a more share-driven, community-based Instagram. For creators, it’s a free way to grow visibility. For everyday users, it’s a chance to showcase what inspires you—without complicated workarounds.
Just remember: use it thoughtfully, respect permissions, and make your reposts part of a broader content strategy.
If you use Instagram to connect with customers, fans, or your community, you’re leaving opportunities on the table. That’s where Inrō comes in — it’s the all-in-one DM automation platform built for Instagram. Automatically reply to comments, Story mentions, and DMs in real time, send the right link when interest is highest, and grow your contact list without lifting a finger. Whether you sell products, promote events, or just want deeper engagement, Inrō makes sure no warm lead slips away.
When a repost drives 200 new comments, Inrō automatically sends each commenter a personalised DM with your link, offer, or next step.
It’s when you use the in-app repost button to share someone else’s public post or Reel directly to your feed, with credit to the original creator.
Under a post or Reel, next to the like, comment, and share icons—it looks like two arrows in a loop.
Yes, if the account is public and the feature is enabled.
Yes—tap the repost icon on any public Reel.
Open your DMs → tap “Add to Your Story” on the Story message → customize → share.
Likely due to screenshots or compressed re-uploads—use the official repost button for full quality.
Reasons include: account is private, feature not rolled out, or you’re trying to repost unsupported content (ads, Guides, Notes).
Yes—the original creator gets a notification that you reposted their content.
No—the repost function automatically credits the original creator.
Tap the repost icon again on the post/Reel → confirm removal.
The best way to convert repost reach into real engagement is to have a DM automation ready before you post content you expect to be reposted. Set up a comment-to-DM trigger so anyone who comments on your original post,m including people who found it through a repost, automatically receives a personalised DM from you.
Yes. If someone comments on your original post after finding it through a repost, that comment triggers the same automations you've set up in Inrō. You don't need to do anything differently, the automation works regardless of how someone discovered your content.
Yes. Instagram sends a notification when you repost someone's content and a separate notification when you remove the repost. Both actions are visible to the original creator. If you repost and unrepost quickly, they will receive both notifications. There is no way to repost silently.
Yes. You receive a push notification whenever someone reposts one of your public posts or Reels. You can see who reposted your content by checking the notification or by looking at the activity on the original post. You also receive a notification if someone removes their repost of your content.
A DM automation tool like Inrō pairs naturally with Instagram's repost feature. When your content gets reposted and drives a spike in comments or DMs, Inrō automatically handles every response — so you capture every lead the repost generates without manually replying to hundreds of messages.
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