Convert Instagram followers into newsletter subscribers with Inrō’s DM campaigns. Share teasers, collect emails, and build your audience — automatically.
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Email newsletters remain one of the most powerful tools for deepening audience relationships and driving repeat visits to your website. But growing that subscriber list can be tough if you’re relying on passive sign-up forms or hoping people find the link in your bio.
With Inrō’s Grow Your Newsletter campaign template, you can share engaging bite-sized previews directly via Instagram DMs — in text, audio, or video format — that tease valuable content and drive clicks back to your full newsletter on your site. Best of all, this campaign includes an email collection step so you can capture new subscribers right inside the conversation.
Grow your Newsletter
Inrō
inro.social
Share bite-sized text, audio, or video teasers that drive fans back to your website for the full story.
Use this campaign
Only a small fraction of followers click through your profile link to sign up for a newsletter.
Even strong newsletter promotions can be buried in your audience’s busy Instagram feed.
Without a conversation-based approach, you miss the chance to personally invite followers and answer their questions about your newsletter.
The Grow Your Newsletter campaign template helps you:
Start by selecting the audience for your launch. In Inrō, this is done through folder selection — a dynamic way to segment your contacts.
Select contacts through CRM filters (e.g., “any enagement in the past 30 days).
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Select users already categorized into a folder (e.g., “Engaged Followers”) through past automations — for example, those added when they commented on a related post or clicked on a link in DMs.
For this campaign, you might create a folder like “Newsletter Prospects” including people that actively engage with your content.
Start the conversation with a short preview of your latest edition — just enough to hook the reader. Include a link to read the full newsletter.
Example:
"Hey [Name]! This week’s Creator Pulse newsletter just dropped — here’s what’s inside:
📈 Why micro-habits beat big goals
💡 2 real-life income case studies
⏱️ 3 free tools that save an hour a day
Read the full issue here → [Link]"
After they’ve had time to click and read, send a follow-up DM asking for their opinion or if they’d like more content like this in future editions.
Example:
"What did you think? Want my deep-dive on the micro-habits I mentioned this week?"
If the contact says yes, check if their email is already on your CRM (you can do this by checking if the contact property matches the email condition):
If they don’t click the link or respond within 3–6 days, send a friendly reminder.
Example:
"Don’t miss this week’s newsletter — it’s packed with tips you can use today."
Your newsletter is one of the few channels you fully control — no algorithms, no disappearing stories. By using Inrō’s Grow Your Newsletter template, you can consistently convert Instagram engagement into valuable, owned email connections.
From teaser to sign-up, every step is automated yet personalized, ensuring you build your subscriber base while keeping conversations genuine.
Short, benefit-driven previews that highlight exactly what’s inside, preferably in bullet points.
Yes — Inrō supports multiple content formats in your DMs.
Add all confirmed subscribers to a dedicated folder in Inrō’s CRM for targeted future campaigns.
Once per newsletter edition works best — weekly, biweekly, or monthly depending on your content schedule.
Absolutely. You can send different newsletter teasers to different audience segments based on interests and past engagement.
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Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!
Simple Marketing
Automation for Instagram
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