Send tailored Instagram DMs at scale with Inrō’s AI campaigns. Use contact properties from surveys to personalize every message and boost engagement automatically.
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The days of sending the same message to every follower are over. Modern audiences expect personalized experiences — advice, recommendations, and offers that feel made just for them.
With Inrō’s Personalized AI Campaign template, you can gather follower preferences (topics, birthdays, product categories, lifestyle needs) through surveys, then use those insights to trigger AI-generated DMs tailored to each individual. Whether it’s a personalized beauty tip, a curated playlist, or a product recommendation, this approach helps you build deeper relationships while automating engagement at scale.
Personalized AI Campaign
Inrō
inro.social
Use this campaign to personalize every message and boost engagement automatically.
Use this campaign
Generic broadcasts can feel irrelevant, leading to lower engagement and conversion rates.
Trying to personalize DMs manually is too time-consuming, especially for growing audiences.
Even when brands collect preferences, they often fail to use that data effectively in their messaging.
The Personalized AI Campaign template allows you to:
This campaign is run on the audience you already segmented using the Segment Your Instagram Audience template. That template collects preferences via survey and stores them as contact properties in Inrō’s CRM.
Here, you’ll use the “Segmented Customers” folder to launch AI-personalized campaigns.
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Make sure your audience has shared relevant details beforehand — product categories, birthdays, interests, or lifestyle tags. These are stored as contact properties (e.g., {{contact.property_190}}, {{contact.property_334}}) and form the backbone of the AI personalization.
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Once the audience is selected, instruct Inrō’s AI Agent to generate a message using the saved contact properties.
Example instruction:
"Write a 40–60 word beauty tip customised for {{contact.property_190}} based on their interest category around {{contact.property_334}}. Use 1 emoji max and finish with a gentle invite to peek at today’s curated picks."
The AI Agent will then craft a unique message for each subscriber — ensuring no two DMs feel the same.
Follow the AI’s personalized DM with a relevant link: a curated product selection, an article, or a special offer.
Example:
"Our weekly picks are here! Curated by our experts to match your preferences. Tap below to check them out → [Link]"
For contacts who don’t click, schedule an automated follow-up DM that gently reminds them of their tailored picks. For those who engage, you can nurture further with exclusive perks or future AI-powered recommendations.
True personalization is no longer a “nice-to-have” — it’s the key to keeping your audience engaged and converting. By combining segmentation with AI-powered messaging, you can create Instagram campaigns that feel human, relevant, and timely.
With Inrō’s Personalized AI Campaign template, you can:
Each message is generated by AI using your followers’ stored preferences, making every DM unique and relevant.
Use the Segment Your Instagram Audience template to run surveys and capture follower data as contact properties.
Yes — you provide the instruction prompt, including tone, word length, and which contact properties to include.
Anything you’ve captured: product categories, birthdays, roles, interests, or previous engagement actions.
The AI Agent pulls in each contact’s stored properties automatically, so the process is 100% scalable without losing personalization.
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Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!
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Automation for Instagram
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