Capture follower preferences with Inrō’s segmentation template. Run DM surveys, store contact properties, and power personalized Instagram campaigns with AI.
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Not all followers are the same — and your Instagram campaigns shouldn’t treat them that way. By segmenting your audience based on their preferences, roles, or interests, you can deliver hyper-personalized content that speaks directly to what they care about. The result? Higher engagement, stronger loyalty, and more conversions.
With Inrō’s Segment Your Instagram Audience campaign template, you can run quick DM-based surveys, auto-tag respondents, and store their preferences for future targeting. These insights fuel smarter, personalized follow-ups that lift your open rates, click-throughs, and conversions.
Segment your IG Audience
Inrō
inro.social
Run quick DM-based surveys, auto-tag respondents, and store their preferences for future targeting.
Use this campaign
Without segmentation, your campaigns risk being too broad and less relevant to each follower.
Followers ignore messages that don’t feel personalized to their needs or interests.
Gathering preferences manually is time-consuming and makes scaling personalization nearly impossible.
The Segment Your Instagram Audience template helps you:
Start by selecting the audience for your launch. In Inrō, this is done through folder selection — a dynamic way to segment your contacts.
Select active contacts with CRM filters (e.g., "recently engaged" or "commented in the last 30 days".
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users into a folder by setting up automations that tag them after specific actions — such as commenting or clicking links.
Kick things off with a warm message explaining why you want their input.
Example:
"Hey [Name]! 👋 We’d love to know you better so we can send you tips and launches that actually match your routine. Which product category speaks to you most right now? Tap below to tell us!"
Include a survey or quick-reply button so contacts can easily share their preference.
When the survey is filled, Inrō automatically:
This creates structured data for each subscriber that you can reuse in future campaigns.
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After a contact completes the survey, send a tailored confirmation message. Here’s where you can insert the contact properties you just collected to make the experience feel hyper-personalized:
"All set, [Name]! ✨ We’ll keep the glow-ups focused around [Favorite Product Category] just for you!"
If someone hasn’t filled the survey after 2 days, send a friendly reminder:
"Still deciding? Drop the category you like most when you get a sec — it helps us tailor every drop just for you 💕"
This campaign is often used together with Inrō’s Personalized AI Campaign. Once you’ve collected contact properties through segmentation, the AI Agent can use them to automatically send personalized product recommendations, exclusive content, and targeted offers at scale.
Segmentation is the key to moving beyond generic marketing and creating experiences that feel truly personal. By collecting preferences directly from your Instagram audience and storing them as contact properties, you can ensure every message is relevant, timely, and impactful.
With Inrō’s Segment Your Instagram Audience template, you can automate the entire process — from survey to tagging to personalized confirmation — and set the stage for advanced personalization with AI-powered campaigns.
Anything relevant to your brand — product categories, roles, purchase intentions, or engagement style.
Each answer is stored as a contact property in Inrō’s CRM and can be used for future targeting.
They can personalize DMs instantly (e.g., inserting category preferences into messages) or feed into campaigns like the Personalized AI Campaign.
Yes — from sending the survey to tagging users, storing properties, and sending reminders, everything is automated in Inrō.
Every few months or when launching a new product line, so your data stays fresh and accurate.
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Attract more leads, target them with DM marketing, and automate all your interactions on Instagram!
Simple Marketing
Automation for Instagram
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