Boost authentic exposure with Inrō’s UGC campaign. Invite followers via DM to share posts, tag your brand, and earn rewards — automatically.
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User-generated content (UGC) is one of the most authentic and cost-effective ways to grow your brand on Instagram. When your community features your products or services in their own stories, it acts as social proof — boosting trust, expanding reach, and creating a ripple effect of organic exposure.
With Inrō’s Spark UGC campaign template, you can motivate your audience to tag your brand and use campaign hashtags in exchange for exclusive discounts or perks. The result? A wave of authentic content created by your own fans, amplified directly from their accounts.
Spark UGC
Inrō
inro.social
Motivate your audience to tag your brand and use campaign hashtags in exchange for exclusive discounts or perks.
Use this campaign
Followers rarely create branded content unless there’s a reward or recognition.
Without hashtags or tags, interested participants can slip through the cracks.
Relying only on feed posts to promote a UGC contest often fails to reach your most engaged supporters.
The Spark UGC campaign template lets you:
Start by selecting the audience for your launch. In Inrō, this is done through folder selection — a dynamic way to segment your contacts.
Select active contacts with CRM filters (e.g., "recently engaged" or "commented in the last 30 days".
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users into a folder by setting up automations that tag them after specific actions — such as commenting or clicking links.
For this campaign, you might create a folder "UGC Content" including people that actively engage with your content or superfans
Kick off the conversation with a fun and engaging message:
"Hey [Name]! 🌟 We’re running a contest where our community can showcase their best moments with [Product/Service] for a chance to win big! Want to learn more?"
Provide quick-reply buttons like “Yes, looks 🔥” and “No, but good luck ✨” to keep things simple.
For those who reply Yes, send clear steps:
This ensures participants know exactly what to do.
Make the reward attractive and highlight recognition as a prize:
"We’ll feature your story on our page, and lucky users get 100% off their next purchase! 💥"
This creates excitement and drives more submissions.
If a contact hasn’t replied after 3 days, send a reminder:
"Hey [Name], don’t forget — you can still join our [Campaign Name]! Submit by [Deadline] to be featured 📢"
UGC is more than content — it’s community-powered marketing. By inviting your audience to share their experiences, you not only gain authentic exposure but also reward loyal fans for being part of your brand journey.
With Inrō’s Spark UGC template, you can automate every step: from invitations to tracking submissions, rewarding participants, and featuring the best content. The result? A stronger community, more visibility, and authentic brand advocacy.
Discount codes, free products, gift cards, or even a chance to be featured on your official page.
Require participants to tag your account and use a campaign hashtag so you can easily find and collect entries. Or you can use this Inrō template to categorize all the users that mention you in their stories or comments.
Yes — Inrō automates the invitation, reminders, folder segmentation, and tracking process.
It creates social proof, builds trust, expands reach, and encourages more community engagement.
Once per quarter or tied to product launches works best, keeping the initiative fresh and exciting.
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